Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
Video marketing is the easiest to understand, whether it is a tutorial, a product demo, or even a simple recipe. It is one of the most powerful and versatile digital marketing tools of today. 63 percent businesses have already started using videos to promote their business. It is high time you made the switch too.
In this article I’ll share some reasons why you should use videos in your marketing:
Build Your List
Video is the fastest-growing type of online content. With more people in the world preferring to get their news and other information through videos, and being more likely to share videos with friends, you need to promote your brand where your biggest audience is. 64% of buyers will purchase after watching branded videos on social platforms. This is enough reason to integrate videos in your marketing.
To build trust
Whether it’s a presentation, Q&A or informal content such as a behind-the-scenes tour, video gives you opportunities to show the real people behind your business. This makes you more relatable and trustworthy to your audience, who are more likely to follow and recommend your brand to others.
For Search Engine Optimization
MarketingSherpa stated that Videos attach 300% more traffic and help to nurture leads. This is a result of the fact that search engines tend to consider videos as more high-quality, comprehensive content.
HubSpot’s research also showed that 65 percent of business executives polled said they visit a marketer’s website after viewing a branded video. This shows that high-quality video content that boosts viewer engagement and piques consumer interest can drive traffic to your website.
To Inform & Educate Your Audience
One of the most powerful methods you can use for video marketing is to educate your audience.
Sales pitches are constantly being replaced with value-based content that specifically speaks to the audience. It also helps pass your message clearly and gives real-time experience and a closer look at your product or service.
To connect with your audience
Videos attract the type of audience base who are not ardent readers but can happily stick around for two whole minutes or even longer when there’s a video. This provokes a feeling of personal interaction and builds brand loyalty.
As well as helping you reach more people and driving traffic to your websites, including video on a landing page can increase conversion rates by more than 80%, according to HubSpot. Visitors are more inclined to watch a video explaining what you do or breaking down complex instructions than to read about it.
Video Engages Even the Laziest Buyers
While most brands are still stuck on using long-form text, using videos gives you an edge, leaves a mark in the mind of your prospects, establishes you as an authority and the go-to brand in your industry.
There are soo many other ways in which video marketing can help your business. In fact, 81% of customers have been convinced to buy a product or service by watching a brand’s video. … 97% of marketers say video has helped increase user understanding of their product or service which increased brand awareness. 76% of marketers say video helped increase sales as well as traffic.
It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.