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Lead Generation. The Perfect Guide

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Before we dive in, let’s start by defining what the basics of Lead Generation is.

What is a lead:

A lead is a potential client who has an interest in your brand.

This interest is shown as a trade of personal data, such as providing their contact details on your website or subscribed to your newsletter.

What is lead generation:

Lead generation is the most well-known approach to attracting, and connecting with your target audience to the point where you convert them into potential customers.

This process works by driving targeted traffic to your website, capturing their information and nurturing those who fit your buyer list.

Lead generation strategies:

These are the various marketing tactics you use to start someone’s interest in your product or services. They include anything from creating a landing page to holding a virtual event.

Here are some lead generation strategies:

1. Strategic and easy-to-navigate landing page 
These are independent website pages that have been made just for a showcasing or promoting effort, and they’re one of the most important components in any advertiser’s stockpile. unlike site pages, landing pages have a solitary objective: to direct visitors towards a call-to-action CTA.
To generate leads using a landing page, use CTAs such as “Sign Up” or “Register Now.” Then, ask people who click to leave their contact details. Once you have their email, you’ll be able to follow up with them and build their interest in your products.
  • Plan your layout
  • Know the goal behind a landing page
  • Your page should be responsive for both desktop and mobile users
  • Keep the page visually appealing.
  • Create a strong headline. The headline must tell the readers what the product or service is all about
  • Add visual appealing images
  • Add a short explanation about your offer.
  • Avoid distractions on your page . Keep the offer concise and ask for the required information.
2. Social media advertising

Advertising on social media is also a strategy used in getting leads. But among all the social media platforms, Facebook has been recognised as the most efficient platform for generating leads. Running your Ads on facebook gives you an advantage because the platform allows you to connect with more customers than any other platform.

As of October 2020, there were 45.94 million Facebook users in the United Kingdom. This was over a million more than the number of Facebook users a year prior, in October 2019.

According to Statista. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide.

The traffic objective is designed to drive people to a destination such as a website, landing page, app, phone call or Messenger conversation. This helps you connect with your target audience to the point where you convert them into potential customers.
3. Referral marketing

This is one of the unmistakable ways of producing leads.

According to Wikipedia. Referral marketing is a word-of-mouth initiative designed by a company to incentivize

 existing customers to introduce their family, friends and contacts to become new customers.

Referral marketing focuses on the word-of-mouth promotion of your brand, which establishes your authority and credibility, which, thusly, builds your possibilities of producing more leads.

The first step towards a fruitful referral program is having an excellent product or service that will provide value to your customers’ and meet their expectations.

The quality of your business’s offerings may be good enough that customers do this for free, or you could set up an incentive system. For example, give your customers a certain percentage off their next monthly retainer fee for every client they refer.

4. Take advantage of website live chat

Website live chat bot are a great way to help your visitors answer their queries, doubts and questions. This helps to make them feel comfortable to buy fro you, easy navigation and reduces drop-out rates in your lead generation funnel. Answering chat messages to users who start a conversation improves conversion by 65%.

This encourages visitors to enter key contact details such as their name and email address. Giving you an advantage over your competitors. Besides being used for middle of funnel lead capture, you can also use site chat to capture more information from ready-to-buy visitors and lead them directly to sales.

5. Connect with social media influencers

Influencers are social media users with a large following (mostly celebrities) who have established credibility as well-known figures in their industries.

Consumers are likely to listen to their opinions because their posts seem genuine and authentic. Depending on your business, it might be worthwhile for you to work with them, as they are a trusted third party who can help build interest in your product or service by giving it a positive review.

You can start by reaching out to well-known influencers in your industry, and offer an incentive for working together. Some influencers charge huge amounts depending on the nature of business and the time frame you’ll like to work with them, while others may ask for a flat fee.

6. Use a short and direct Lead Capture Form.

This is a mistake most businesse with websites and landing pages make almost all the time is using a lead capture form that is long with lot of personal details to fill. It can be boring at time. Not every body likes to share their personal details. Shorter forms are likely to convince your site’s visitors to fill them out.

Your lead capture form should include:

  • Name
  • Email Adress
  • Phone number
  • Gender
  • website

On the other hand you may not collect enough information to evaluate the quality of a lead. But this is better than losing them to your competitors.

7. Host a webinar or (online event)

What is a webinar? : Webinars (online event) are video presentations, workshops, or lectures hosted online, usually used by brands to instruct, demonstrate, or educate their customers.

This is a strategy used buy both B2B (business to business) and B2C (business to buyer)

Webinar can help draw in people who want to learn new information or acquire knowledge about a particular field. Meaning If you offer an important and valuable product or service within that field, you are more likely to guide audiences toward your offering. At the end, you can even provide a discount to attendees who want to make a purchase and even offer their their personal details to get morw updates from you.

 

CONCLUSION:

Lead generation is important for business growth. Without lead generation, your company will have a hard time attracting new customers and sales opportunities. So by focusing on lead generation, it gives you an edge to  drive more traffic from high-quality prospects. And with high-quality prospects comes high-value customers.

 

 

 

 

 

 

 

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Important Facts About Video Marketing

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Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

Video marketing is the easiest to understand, whether it is a tutorial, a product demo, or even a simple recipe. It is one of the most powerful and versatile digital marketing tools of today. 63 percent businesses have already started using videos to promote their business. It is high time you made the switch too.

In this article I’ll share some reasons why you should use videos in your marketing:
Build Your List

Video is the fastest-growing type of online content. With more people in the world preferring to get their news and other information through videos, and being more likely to share videos with friends, you need to promote your brand where your biggest audience is. 64% of buyers will purchase after watching branded videos on social platforms. This is enough reason to integrate videos in your marketing.

To build trust

Whether it’s a presentation, Q&A or informal content such as a behind-the-scenes tour, video gives you opportunities to show the real people behind your business. This makes you more relatable and trustworthy to your audience, who are more likely to follow and recommend your brand to others.

For Search Engine Optimization

MarketingSherpa stated that Videos attach 300% more traffic and help to nurture leads. This is a result of the fact that search engines tend to consider videos as more high-quality, comprehensive content.

HubSpot’s research also showed that 65 percent of business executives polled said they visit a marketer’s website after viewing a branded video. This shows that high-quality video content that boosts viewer engagement and piques consumer interest can drive traffic to your website.

To Inform & Educate Your Audience

One of the most powerful methods you can use for video marketing is to educate your audience.

Sales pitches are constantly being replaced with value-based content that specifically speaks to the audience. It also helps pass your message clearly and gives real-time experience and a closer look at your product or service.

To connect with your audience

Videos attract the type of audience base who are not ardent readers but can happily stick around for two whole minutes or even longer when there’s a video. This provokes a feeling of personal interaction and builds brand loyalty.

Increasing conversions

As well as helping you reach more people and driving traffic to your websites, including video on a landing page can increase conversion rates by more than 80%, according to HubSpot. Visitors are more inclined to watch a video explaining what you do or breaking down complex instructions than to read about it.

Video Engages Even the Laziest Buyers

While most brands are still stuck on using long-form text, using videos gives you an edge, leaves a mark in the mind of your prospects, establishes you as an authority and the go-to brand in your industry.

 

CONCLUSION.

There are soo many other ways in which video marketing can help your business. In fact, 81% of customers have been convinced to buy a product or service by watching a brand’s video. … 97% of marketers say video has helped increase user understanding of their product or service which increased brand awareness. 76% of marketers say video helped increase sales as well as traffic.

It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.

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Top 5 WordPress Themes To Make Your website Look Like A Million Bucks

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When it comes to creating HIGH QUALITY WEBSITES without having to kill yourself, waste time or feel lost, High quality wordpress themes are the answer. WordPress has been my favorite and go-to platform to design websites for myself, my companies and clients for over 5 years now. It has never disappointed me nor my clients and as the years go by – things are becoming easier by the day and more cleaner. Almost all the themes on the market are all Mobile Responsive, Look Modern and are Easy to Make use of.

Today am going to be sharing 5 themes that will make your websites look like a million box. I have made use of each of the themes in my projects for clients and my personal projects. Each of these themes are “High End” in the sense that they can be used to design and create high quality looking websites, they have over 30+ demos you can make use without having to crack your head. You will also be able to download all the themes FOR FREE here on Ideahoncho.com. Okay, lets go!

(1) BeGlide: Corporate Business Consultant Agency WordPress Theme (worth $49)

BeGlide Creative design with corporate look and ultimate theme color options make it unique from other WordPress Themes. BeGlide is an ultimate solution for multipurpose categories like Agency, Consultancy, Corporate, Industries, Small Business and any types of Firm.

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(2) Seofy – SEO & Digital Marketing Agency WordPress Theme (worth $59)

Seofy has an advanced and unique page templates system. It allows you to choose a header layout, sidebar, footer, and over 230 other settings for each page/post/project/etc. individually. You can even have landing pages and micro-sites within your main website with no additional set up!

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(3) Salient – Responsive Multi-Purpose Theme (worth $60)

Salient – Responsive Multi-Purpose Theme

Salient is an impressive WP theme which incorporates a perfect blend of features and styles that helps users to best showcase business and personal projects. It is a feature-rich WP theme which provides users with just the best platform to get started with their website in a matter of no time. Its major features are responsive designs, loads of custom styles, user-friendly admin panel, and elegant layouts.

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(4) Composer – Responsive Multi-Purpose High-Performance WordPress Theme(worth $59)

Composer – Responsive Multi-Purpose High-Performance WordPress Theme

Composer theme is a Responsive multi-purpose high performing WordPress theme created by an elite group of designers and developers. The development team has more than 6 years of experience in WordPress. They dedicate their time and are meticulous in all stages of theme creation processes. This is evident as we deliver easy to use themes that are high performing and secure.

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(5) Consultix Consulting – Business Consulting WordPress Theme(worth $49)

Consultix Consulting – Business Consulting WordPress Theme

Consultix is a Corporate Consulting theme which will suit most consulting, finance, corporate agency. This theme is easy to customize, responsive and powered by Drag & Drop Page Builder. If you’re looking to build a site for Consulting, Finance, Business, Corporate, Financial Advisors, Insurance Brokers, Accountants, Lawyers, Consultants, agency, accountant, startup company, finance business, consulting firms, insurance, loan, tax, investment firm or other Finance and Consulting related businesses then this theme is your best option.

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I hope you found one or all of these themes useful.

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Top 5 WordPress Blogging Themes for 2019

Top 5 WordPress Blogging Themes for 2019

WordPress was originally created to be a blogging platform. Now, it does more than that. It powers over 30% of the internet and at it’s core, WordPress is the by far the best platform for blogging. If you go to 10 blogs today, there’s a very high chance that 7-8 out of them run on WordPress.

Million dollar brands such as New York Observer, New York Post, TED, Thought Catalog, Williams, USA Today, CNN, Fortune.com, TIME.com, National Post, Spotify, TechCrunch, CBS Local, NBC all make use of WordPress. 

What makes WordPress one of the best platforms to run your blog is the ease of creating and publishing content, the user-friendliness of the dashboard and the crazy amount of plugins and themes available that can make your “little blog” look like a million dollar blog with little or no upfront investment.

I hope from the way am talking, you can already tell that this blog you are on is powered by WordPress. I even have the WordPress app on my phone that allows me to keep track of things, publish posts on the go or correct blunders I might have made when writing my posts on my PC.

If you are like me and you care about the look and beauty of your blog, then picking the right WordPress blogging theme is paramount. Before I launched ThePresidentialHustle.com, I wasn’t only concerned about how to create content but also how my blog looks, how it makes visitors feel and how things flow.

People will instantly judge your blog by it’s look, no matter how great the content on your blog is – if the layout is poor and looks too busy – it will make your reader(s) bounce off. So, it is important to pick the right theme for blogging.

I have been designing websites for brands and businesses for over 5years now, I have a very high taste in design, I don’t settle for less. I believe in first impressions. So, these 5 WordPress Blogging Themes that made this list all meet my most important criteria:

  • Clean, Modern, Intuitive and Beautiful
  • Mobile responsive and retina ready
  • Beautiful front page and post layouts
  • Quality and not hype or amount of sales
  • Good reviews and comments.

N.B – Scroll to the Bottom of the Page for Download Instructions!

LET’S GET DOWN TO IT!

1. JNews – WordPress Newspaper Magazine Blog AMP Theme. (Worth $39)

This is one of the few Blog themes that has the front end live editor that allows you to edit font, colours, background and more in real time. Termed as the “all-in-one” solution for publishing great content that looks good on all devices and sticks users/visitors in, the JNews blogging theme is one to consider.

With over 120+ homepage demos, this theme is suitable for creating Magazine sites, Blog sites, Editorial sites and for all kind of publishing website needs. Speed is also one of the things the JNews theme has going for them, it comes packed wit the AMP google support and Facebook instant articles support to ensure  that your website loads super fast and gets on the generous sides of Google and Facebook.

Besides being able to import their beautifully designed homepage and page demos, the theme comes packed with Visual composer (front-end) and Elementor that allows you to alter and customize the layouts according to your own taste. You have the power to design your own footer  and header layouts or make use of the pre-defined ones provided by the theme.

This is a Fast & High Performance Theme that is SEO optimized for both Mobile and larger screens. I love the front end submission feature that allows you to run a blog where visitors or users can submit their own content (blogpost) from the front end in a clean and easy to use interface, you can even create a source of income by leveraging their Pay-To-Submit feature.

This is a theme that will instantly make your blog look like a million dollar blog with all the next-level features and functionalities it comes with for free!

Pros

  • Up to 120 Demos
  • Multi-Page Article on One Single Post
  • Supports all major plugins
  • Built with mobile in mind
  • Responsive Design. Tested on Google Mobile Friendly
  • Unlimited Header and Footer designs
  • One click demo import
  • Optimized for Google Page Speed as SEO Signal
  • Google AMP Support
  • Supports Woo Commerce
  • Modern, Clean, Responsive & Intuitive design
  • Optimized for SEO
  • Easy integration with Google Ads and Responsive Advertisement for both Image & Google ads
  • Collection of wide social network Share with social proof
  • Fancy Headers & Footers style
  • Infinite Scroll for more convenient reading
  • View Counter and Popular Post (Dummy number of view counter, share, and like)
  • Very intuitive Live preview option panel (Customizer)
  • Regular Updates

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2. INNOVATION: Multi-Concept News, Magazine & Blog Theme(worth $59)

This the theme my blog currently runs on and obviously, it would make the list because I am in love with the theme. It doesn’t have all the fancy features and functionalities the other themes has but it does the job. It’s modern, clean, intuitive and lays out your content in a very professional manner.

INNOVATION is a multi-concept News, Magazine & Blog WordPress theme best suited for blogs that deliver news about Technology, Fashion, Sport, Travel, Personal, Entertainment, Recipe etc. With an elegant and intuitive design, you can easily create a website that will put your best work first.

I really love the simplicity of the theme coupled with the advanced features contained in the back-end. I also love the fact that it comes with about 8 different posts layout with each of them looking very clean on both mobile and larger screens. This theme takes social media sharing to another level, from the top to the bottom to the sidebar, your readers are encouraged to share your post.

Come to think of it, after creating this post, I am thinking of changing my theme and I have a feeling I will be changing to either #3 or #4, till then…I am loving this theme!

Pros

  • One Click To Import All 11 Demos
  • Retina Support, Sharp High-Resolution Graphics
  • Supports all major plugins
  • Responsive Google Ads
  • Top, Bottom and Aside Share Bar In Single
  • Fullwidth And Boxed Layout
  • One click demo import
  • Multiple posts layouts
  • Modern, Clean, Responsive & Intuitive design
  • Optimized for SEO
  • Infinite Custom Typography. You Can Change Font Size, Style, Subset for almost elements…
  • Unlimited and Sticky Sidebar
  • Fancy Headers & Footers styles
  • Random Specify Post Views Value
  • Mobile responsive and retina ready

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3. Newspaper WordPress Theme (Worth $59)

I tried as much as possible to create this list of the best wordpress themes for blogging based on sales or hype, the Newspaper wordpress theme is the best selling blog theme of all time with over 66,000 sales and counting. Tens and thousands of people cannot be all wrong if they are using this theme right? Yes! The theme is a great theme and I use it to run about 4 of my other blogs.

Its super easy to setup, configure and get the ball rolling without biting around the bush. The Newspaper theme is super fast, simple, and easy to use for almost any niche such as cryptocurrency, fashion, food, lifestyle, modern, personal, travel, luxury, viral, minimal, minimalist blogs and more, the sky is the limit on this one.

With the Google AMP support, your blog will load 5x faster than other blogs on the internet, giving you more retained visitors and higher page views. One other thing I love about this theme is the vast amount of post layouts available, you can pick between 13+ layouts depending on how you want your posts to be shown.

This theme will give your visitors the best first impression they need to stick and grow with you as you grown in your blogging career. The Newspaper theme comes packed with all the features you need to flex on other blogs and slick start your blog with all the industry leading functionalities a professional blog should have.

Pros

  • Up to 50+ Custom Demos
  • Modern and Trendsetting design
  • Blazing Fast Loading Speed
  • Supports all major plugins
  • Blazing Fast Loading Speed
  • Responsive Google AdSense and Ad support
  • Custom widgets
  • Light, Fast and Stunning
  • One click demo import
  • Modern Post Layouts
  • Supports Woo Commerce
  • Modern, Clean, Responsive & Intuitive design
  • Optimized for SEO
  • Free premium plugins
  • Multiple headers and footer types
  • Fancy Headers & Footers style
  • Comes with premium plugins
  • Mobile responsive and retina ready

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4. Soledad v6.3.1 – Multi-Concept Blog/Magazine WP Theme (Worth $59)

If you are looking at positioning yourself and your blog as an expert within your field or niche, you should consider getting the Soledad WordPress theme. Even though it is for “professionals”, it is a very beautiful theme with lots of features that will encourage your readers to share, like and engage with every post you publish.

Pros

  • Multiple Demos Available
  • Supports all major plugins
  • Guest Authors and Multi-Authors Posts with Co-Authors Plus Support
  • Built in beautiful customizable share buttons
  • Sticky sidebar
  • Table of content and numbered headings
  • Super fast clean Mega Menu
  • One click demo import and demo switcher
  • Social media integration and live embeds
  • Beautiful justified galleries
  • Paginated posts
  • Post view counts and reading time of post.
  • Supports Woo Commerce
  • Modern, Clean, Responsive & Intuitive design
  • Optimized for SEO
  • Beginner friendly
  • Fancy Headers & Footers style
  • Comes with premium plugins
  • Advanced dashboard and theme settings

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5. WorldNews – Magazine RTL Responsive WordPress Blog\Magazine(worth $79)

The WorldNews WordPress theme is both clean, modern looking and a responsive blogging theme. It comes packed with over 12 Homepage style demos to pick from. The homepage of a blog is very very very important as much as the post page.

I really love the demo homepages that the people at WorldNews created for this theme. I love the block feel and how it makes the blog look and feel minimalistic, yet clean and beautiful. The font system used for the headings and body text is clean as well, I like it. If I wasn’t making use of the theme I currently have, I would definitely opt-in for this theme.

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I hope you found one or all of these themes useful.

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Top 5 Differences Between a Boosted Post & Facebook Ads

Top 5 Differences Between a Boosted Post & Facebook Ads

When asking a business if they utilize Facebook advertising, the majority will say yes. Unfortunately, most of them have only utilized the Facebook boost option, which pales in comparison to Facebooks Ads within the ad manager.

Because of how extensive the ad manager within Facebook can be, many businesses choose to simply boost their posts without knowing the full capability that Facebook ads present to their business because of the convenience. Which brings up the question, what is the difference between Facebook Ads vs Boosted Posts when it comes to advertising your business on Facebook?

If you’ve ever wondered about the difference between boosting a post on Facebook and running an Ad on Ads Manager, then you will love this Post.

What is a Boosted Post?

A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook, As you can see below, it is conveniently located in the bottom right-hand corner of your post so that you can advertise at a click of a button on Facebook.

The objective of a boosted post is to maximize the visibility of that particular post so that users can take certain actions such as liking, sharing, and commenting on that particular boosted post.

What Are Facebook Ads?

While boosting a post is still considered an ad, Facebook ads are created through Ads Manager and offer more advanced customization solutions. There are many advertising objectives to help you reach your specific business goals and the audiences you care about most.

The reason why you want to have more objectives at your disposal when advertising on Facebook is that you are defining what actions you want audiences to take when they see your ad. You can also follow your buyer’s journey directly, to better optimize your campaigns towards your audience’s specific needs.

Here are the 5 reasons why you should choose Facebooks ads over boosted posts:

1. Facebook Ads Offer More Objectives Than Boosted Posts

Within the Facebook ads manager, there are 11 objectives that you can choose from opposed to the 2 objectives that the boost post option provides you. The reason why you want to have more objectives at your disposal when advertising on Facebook is that you are defining what actions you want audiences to take when they see your ad. You can also follow your buyer’s journey directly, to better optimize your campaigns towards your audience’s specific needs. By choosing certain objectives you are spending your advertising dollars more efficiently at an audience that is likely to convert into a lead or an eventual sale.

Here are the 11 Facebook ad objectives and what they cater to:

  • Brand Awareness – Increases the awareness of your brand by reaching more people who are more likely to be interested in your brand and pay attention to your ads.
  • Reach – Show your ad to the maximum amount of people as possible.
  • Traffic – Optimize your ads to lead your potential customers to a destination on or off Facebook such as your website, messenger conversion, or app.
  • Engagement – Can get mistaken for the boost post option. This objective gets more people to engage with your page or your post. The reason why this objective is more impactful than the regular boosted post is that you can target more engagement to not only specific posts but also events, offers, and page likes.
  • App Install – Get more people to download your app by sending them to the app store where they can download your app.
  • Video Views – Promote your videos to get more people to view your video content such as product launches, brand stories, and behind the scenes footage.
  • Lead Generation – Drive and capture more lead information such as e-mail addresses and phone numbers from people interested in your business.
  • Messages – Entice people to send you messages or have conversations with your business on messenger to answer questions and offer customer support.
  • Conversion – Have more people take valuable actions on your website, app, or messenger such as adding payment info or making a purchase. You can also add a Facebook pixel to track these actions.
  • Catalog Sales – Create tailored ads that show items from your catalog or e-commerce store based on your targeted audience.
  • Store Visits – Promote multi-location brick and mortar businesses that drive more traffic to your locations.

2. You Can Create And Target Custom Audiences With Facebook Ads

With Facebook Ads, you have more customization when it comes to creating and nurturing your audiences. As you can see below, you have three options when creating audiences on Facebook’s ad manager: create a custom audience, look-alike audience, and saved audience.

3. You Have More Placement Options And Customization With Facebook Ads

Facebook Ads allow you to have numerous choices when it comes to the placement of your ads on Facebook, Instagram, and Messenger. Unfortunately, when using the Boosted Post option, you do not have the ability to customize where or how your ads are placed.

By having complete customization of where your Facebook Ads are placed, you are giving yourself the ability to only serve your ads where they are most effective. For example, if you were running a conversion campaign ad on Facebook, you would want to exclude the “Audience Network” placement. The reason being is the “Audience Network” placement is on mobile apps and websites off of Facebook and Ads on these places rarely convert.

4. Boosted Posts Have Limited Creative Options While Facebook Ads Have More

In order for your Facebook Ads to stand out and entice users to take action, your creative has to catch their attention. Unfortunately, with the Boost Post option, you are only relegated to the single image and video ads.

Facebook Ads not only allow you to use single image and videos ads, but they also allow you to use an additional three types of formats, depending on the objective you choose. For example, if you were using the conversion objective you can choose the carousel, slideshow, and collection format for your ad creative, in addition to the single image and video ad format as seen below.

5. You Can Add Call To Actions On Your Facebook Ads

Adding a Call to action on your ads serves as the transition in the buyer’s journey. It makes it easier for your potential customers to take the next action or step. Nothing is worse than having a potential customer confused or disappointed because they don’t know the next step or action to take.

Because of this, not having a call to action on your ads will kill your conversions. So why choose the Boosted Post option when you can utilize Facebook Ads because of the ability to add a call to action?

Should I Ever Use Boosted Post?

Boosting a post is a great way to ensure your posts are shown to more users, and it can be used to effectively grow brand awareness and even to drive page likes. Boosted posts are optimized to drive more engagement (like likes, comments, and shares) on your content, so if that’s an important part of your Facebook strategy, they can be a great fit.

But if your advertising goal is outside Post Engagement, then Boosting a Post won’t be good. You would have to consider running a Facebook Ad from Ads Manager.

Here’s the BIG takeaway.

“The secret sauce and key to marketing online successfully and creating ads that connects, attracts and brings a return on your investments is to connect with people who might already be interested in what you have to offer – based on their pains and desires and using language and words they understand”

I would love to send you 2 Videos for FREE, one of which is called “Anatomy Of A Great Ad” and the other is called “Examples and Deep Dive of Great Ads”. In these videos, I take you behind my shoulder and show you what really makes a great ad, I break down Facebook ads the way top marketers and businesses do it!

In order to learn what I will be sending to you for FREE, I had to spend over a thousand dollars enrolling on top Facebook marketing courses from experts in the field.

To get the videos, just enter your name and email so I can know where to send them to!

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The Interesting Difference between Loudspeaker and Telephone Business Model

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I find this article intriguing even though I am the one writing it and I hope you’ll find it interesting too. I came across the Telephone & Loud Speaker business model last night when I was doing some research on Uber and their success strategy and I actually intended to create content around that but this got me more excited.

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Complete Guide to Chatbots in 2019

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What Are Chatbots?

Chatbots are programs built to automatically engage with received messages. Chatbots can be programmed to respond the same way each time, to respond differently to messages containing certain keywords and even to use machine learning to adapt their responses to fit the situation.

Chatbots leverage chat mediums like SMS text, website chat windows and social messaging services across platforms like Facebook and Twitter and directly on your Website, Blogs, Online Stores or any Online Presence.

Chatbots come in all forms. There are business bots for satisfying customers. Facebook recently released a host of data proving the value of bots for business: A great Tool for Optimized for businesses, Marketers and Bloggers etc is ConversioBot.

  • 2 billion messages are sent between people and businesses monthly
  • 56% of people would rather message than call customer service
  • 53% of people are more likely to shop with businesses they can message

There are also some fun and goofy chatbots like Cleverbot, a chatbot that chats with real people and learns as it goes.

While they aren’t a new business tool, the utilization of chatbots has certainly gained momentum in the last few years. Data from Google Trends shows over the last five years, search volume around “chatbots” grew 19x as individuals and businesses began to realize their value.

But the questions then become: What types of business bots exist? How do bots save time and create a better experience? What do end users want to achieve when using these bots?

Responses run the gamut, and individuals are messaging chatbots for many different reasons. However, the key things your customers want from chatbots are:

  • To get a quick answer to questions
  • To resolve a complaint or problem
  • To get a more detailed answer to a query
  • Finding a human customer service agent

The data shows that you need to start leveraging chatbots to streamline customer communications, success and sales. However, chatbots aren’t just convenient for your consumers, they’re also great for your business.

Think you’re ready to start building chatbots? Learn how ConversioBot  can help do just that and allow you build from scratch or use pre-defined Chatbot templates to automate your sales and engaegement process

The Value of Chatbots

One way to stay competitive in modern business is to automate as many of your processes as possible. Evidence of this is seen in the rise of self-checkout at grocery stores and ordering kiosks at restaurants.

In fact, Amazon just opened a store without any cashiers or self-checkouts, limiting human interactions to those only absolutely necessary.

The value in chatbots comes from their ability to automate conversations throughout your organization. Below are five key benefits businesses realize when using chatbots.

1. Save Time & Money

By automating conversations that would otherwise require an employee to answer, organizations save time and money that can then be allocated to other efforts.

Instead of having your reps spending all of their time answering inbound questions, those individuals reallocate time to proactively finding relevant conversations to join. You will save countless hours by automating responses with a chatbot.

2. Generate Leads & Revenue

Chatbots use direct messages to gather information necessary to provide effective support. For example, asking users why they’re visiting your page is one question that is likely asked in every engagement.

Automating this initial interaction allows users to share the information needed for the agent to better serve them without requiring a human to ask for it. For example, Drift’s website chatbot qualifies prospects and gathers their email addresses so a sales rep can follow up.

You can use your Chat and set a conversation that will take your customers to the sale. Using Chatbot Platforms that have predefined Templates you can easily set different goals skipping the work of building the questions, responses and so on.

3. Guide Users to Better Outcomes

Customers don’t always know where to go to find the information they’re interested in. In fact, your customers may not even know what it is they’re interested in. Maybe they just heard your brand name in passing and decided to explore. By asking a series of qualifying questions, you route users to the best place for them to find the information they want.

Think through some of the questions to ask that will route your visitor to the best possible solution. These questions vary by business type, but some common ones are:

  • What problem are you trying to solve?
  • What are your goals?
  • Where are you located?
  • What department are you in?
  • What industry are you in?
  • Would you like personal support?

Imagine a global organization such as an airline. Between departing locations, arrival locations, potential upgrades and a myriad of places to purchase tickets, there are an almost infinite number combinations for purchase.

By personalizing the questions a chatbot asks, those airlines direct customers to the best way to buy and create a better user experience.

This seamless user experience makes the painstaking process of planning a trip much easier for both the user and the business.

4. Provide ‘After Hours’ Support

Fast and 24/7 Response is what businesses dream but unless you have a very big budget and Staff it can be impossible. Organizations that don’t offer 24-hour support won’t provide answers when the office is closed.

By using a robust chatbot when your business is closed, customers still gain access to the information they need.

This is especially important as consumers expect a quicker response than brands can guarantee. According to reports customers expect a response between 0-4 hours. However, brands typically take 10 hours to respond.

Chatbots help you significantly decrease the average time to respond, bringing you closer to your customers’ expectations.

5. Engage Users in a Unique Way

Traditionally, customer questions were routed to businesses via email or the telephone, which made user experiences fairly standard and non-customized. But chatbots offer a new, fun and interactive way to engage with brands.

One great example is Domino’s Pizza’s Twitter. Domino’s allows customers to order pizza by simply sharing an emoji. The Domino’s bots then route those orders and ask additional questions if necessary.

Another great chatbot example comes from Fandango. Unlike the days when you had to spend time sorting through Moviefone’s options via its 1-800 number, you now go to Fandango’s social profiles and leverage its chatbots to find movie times and theaters near you.

These seamless and memorable user experiences ensure that your users will think of your bots the next time they’re looking for dinner and a movie.

Are you curious to learn more about social media chatbots? Fill in a bit of info below and someone from Sprout Social will reach out to discuss how to build Twitter and Facebook chatbots

=> Check out Conversiobot and use this tech for your Website

Getting Started With Chatbots

Eager to start creating your own chatbots? Who wouldn’t be. Once you get beyond the initial fear of letting a bot assist you, the idea of creating and launching your own is exciting. Think of all the time you’ll save for new activities.

When Starting as New user of Bots, The Bot Templates available is like a Plug’n’Play System and you can gotta do is fine-tune to your brand. Conversiobot once again offers great templates…

But, We’ll walk you through the most important things to consider and the steps to walk through when getting started to build from scratch.

1. Define Your Goal & Use Case

With such a wide spectrum of interesting use cases to choose from, it’s tough to nail down a specific goal for chatbots. Spend time doing some discovery at the onset to define your goal and then start to craft your use case.

Are you looking to resolve customer service issues? Promote a new product? Or generate quality leads? In order to find out which use case will be most effective for you, chat with your website and social media teams.

Whatever the case, be mindful of what you’d like to accomplish as you begin to build out the experience. Like said earlier, having a platorm that offers Bot Templates with diferent goals and niches can prove to be a gamecharger.

2. Choose Platforms to Leverage

Your chat conversations will differ based on the pages, networks and channels your programs live on. Consider your options:

  • Your website
  • Facebook Messenger
  • Twitter Direct Message

Someone coming to your homepage is likely more knowledgeable of your products than someone who gets to one of your blog posts, and your bots need to be programmed accordingly.

Gather as much information on your audience as possible, then use it to guide the questions you ask in step three.

3. Build Out Your Content Strategy

Next, figure out what content you’d like customers to engage with throughout the chatbot interaction.

Try starting with FAQs. Think about what questions customers are likely to ask your chatbot, that way you build out the proper flows to guide users to the best possible answer.

If you’re unsure of the frequently asked questions, look internally to teams that interact with your customers.

  • Customer Service: Your customer service reps likely talk to your customers more than anyone else at your company. Ask them what trends they see in customer questions.
  • Sales: Your sales reps probably chat more with prospects than anyone else. Figure out what questions stop a user from converting to a customer.
  • Marketing: Your marketing team, and mostly your social media marketing team, will have insights on why individuals reach out to you on social channels. These questions are crucial for your social media chatbots.
  • Quora: Quora is a site where users can go to ask questions about anything, including your organization. See if there are any questions including your brand. If you see any trends in questions being asked, you may want to consider adding them to your chatbot.

If you choose to be more creative and opt for a more marketing-focused experience, evaluate what existing content you have that best supports your goal before creating new content.

5. Write a Great Opening Message

The welcome message is incredibly important for engaging users and getting them to respond to your bot. The best opening messages we’ve seen are those that are compelling, set expectations and ask questions.

Be Compelling
Just because it’s automated doesn’t mean it has to sound robotic. Refer back to your bot personality and have fun with your message to get users to engage.

Set Expectations
First, let customers know they’re chatting with a bot so they understand potential conversation limits. Second, let customers know how and when they will chat with a real person.

Ask Questions
Once you’ve hooked your audience, ask them questions that will keep the conversation going. Use the important questions you found in step No. 3 to make sure you’re satiating customer needs.

6. Start Mapping Customer Journeys

Once you ask the first round of questions, start mapping out what the conversation journey may look like. You can do this with a chat tool like Sprout Social, or if you’re not quite there yet, start with building paths using shapes and arrows in Google Drawings.

This example looks at a fictional restaurant which needs to communicate things like store hours, specials and loyalty programs. Add all of the questions your user may want to ask you as possible replies they can click.

7. Find the Best Possible Responses

For each of the questions you’ve asked, figure out the best responses users can choose. Create multiple responses for every question that you ask so you’re more likely to satisfy the user’s needs.

8. Build Out All Conversation Trees

Now for every question you ask, and each response available for the user to choose, you must continue to build out the conversation. Some conversations may stop after one question, and some conversations may span multiple levels.

Spend time making sure that all conversations fully satisfy customer needs. When the conversation gets several layers deep, it may be time to push that user to a live representative.

9. Add Some Visual Components

Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation, even if it’s just a wave hello!

Not only does media bring more personality to your messages, but it also helps reinforce the messages you send and increases conversation conversion rates.

10. Guide Customers to Checkout Using Call-To-Action Buttons

The chatbot interaction culminates with the call to action once a user has responded to all of your questions and is ready to move forward. Your call to action is a button you can add to your chatbot conversation to drive users to a specific goal.

Use call-to-action buttons to lead consumers to a specific product category or page on your website, to share their experience with a friend on social or directly to the checkout page. Your bot can be your most valuable conversion tool by pushing users to their final destination.

Think carefully about where you want your customers to land. This is important because the interaction with your brand could lead to high-value conversions at scale, without any manual sales assistance.

11. Test Your Conversations

As you can see, chatbot journeys can quickly become complex maps of conversation. In order to make sure that all users are finding valuable information, and not getting stuck or frustrated with your experience, make sure to test every single possible interaction.

Most chatbot platforms have live preview functionality, so you can test all of your flows without having to push your bot live.

12. Push Live & Monitor

Once you finished all of the above steps, you’re ready to push your first chatbot live! Just make sure to monitor users as they interact with your bots to make sure there are no leaks in journeys or places individuals consistently get stuck.

Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love.

You can Skip a great deal of these steps and just move on to customizing Bot Templates for your case. That again is why you need to get a platform that offer Templates.

==> Learn More Website Chatbots with Conversiobot

Social Media Chatbots

You now have a better sense of how to create your own chatbots, but step one of that process raises an important question: how do you choose which platforms to leverage?

There are different platforms – Social Media or Website…

Website Chatbots

We’ve come a long way from the days of “live chat” on websites. These days chatbots are intelligent and capable of completing a host of different tasks. Everything from booking meetings with sales reps to pushing prospects further down the funnel with engaging content can be done.

There are so many Great Website Chat Platform. Drift is an Industry leading Platform with a Subscription based Model.

There is also Conversio which was made by a Marketer and structured in a way to allows small businesses and marketers to get the power of Niche Specific templates structured for various as well providing an exclusive Lifetime Access without the monthly fee.

What Can Chatbots Do?

Bots have the ability to make engaging with prospects and customers as seamless as possible.

Connect With Prospects and Customers
Chatbots are smart enough to know when a visitor opens a sales email and then visits a landing page. With the help of Drift and ConversioBot, sales and marketing teams can use chatbots to trigger conversations with prospects on their terms, when they need assistance the most.

Reduce Friction In the Sales Process
The purpose of chatbots is to make it easier for people to buy. Chatbots can be leveraged as a tool that replaces many of the steps in the typical B2B buying process, resulting in greater sales velocity and more closed deals.

Why Would Anyone Want a Bot On Their Website?

Being able to start a conversation with a chatbot at anytime is appealing to many businesses who want to maximize engagement with website visitors. By always having someone “on call” to answer questions and book meetings with prospects, chatbots also make it easier to scale lead generation with a small team, or no team at all.

==> Learn More About Website Chatbots

Chatbot Examples

As you move forward with your plans, remember this isn’t all about you. It’s about creating a unique experience for your customers.

When deciding which chatbots to implement, it’s important to understand your audience and evaluate the communication channels you use to connect with them. This will help you prioritize which types of chatbots you should implement and what messaging you should utilize.

This is where conversiobot comes into play as it structured around DFY tools so you can easily start getting results quickly even as a newbie while also allowing flexibility to Pro Users

Here are four excellent examples of how brands are providing value to customers through chatbots:

1. Evernote

Evernote is a great example of a company effectively leveraging chatbots for customer service. They’ve created a robust experience to collect support tickets to hand-off to internal teams for follow up.

Chatbot Apps

As you get excited to start creating your own walking, talking robots (maybe not the walking), here are some tools that can help you on your way. We’ve chosen chatbot tools that will satiate your social media, website and customer support ticket needs.

Chatbots Platforms like Conversiobot, Drift, LivePerson and Many Chat are great…

Conversiobot

NEW “AI” Technology Transforming Virtually ANY Website Into An Automated Leads & Sales Machine.  This a Tested Chatbot software that allows anyone build simple and Complex Bots as well tailored Niche Templates and tools for marketes, business owners and service providers to deliver bots faster, easier and better.Best part is for the V2 Launch, you get this conversiobot for a Lifetime Access and never pay monthly.

==> Learn More About ConversioBot

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[Bitter Truth] Your Brand Sucks if your Website is of low Standard

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I’ve lost count of how many times I’ve had to explain to business owners that their website is an extension of their brand. In this internet age, a company without a website can easily be passed off as “non-existent”, thinking things cannot even get worse, a company with a poor website can easily be termed “not-serious”.

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