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Facebook Business Manager makes it really easy to build an ad from scratch. All you have to do is choose a format, then fill it in with information about your business.

The real challenge is to choose the right format for image and text.

There are hundreds of ways you can design your ad with Facebook’s ad options.

Start designing by defining your objective for your ad campaign, then picking the right template for the job.

Let’s get started!

15 Free Facebook Ad Templates

Just like every call-to-action has a different purpose, so does your Facebook ad template.

The following ad templates cover the primary actions that you want your customer to make. Use the menu to jump ahead to the template that you’re interested in, or read the complete guide below:

Facebook Ad Template #1: Increase Mobile App Installs

To increase mobile app installs, you’re going to need to create standout ads for mobile, where it’s easier than on desktop to download an app. The key to a standout mobile ad is to show your app being used in relatable situations. That way, when a mobile user is scrolling through their Feed in their downtime, your app strikes them as the thing they’d rather be using to perform an action they find appealing.

It’s important to deep link to your mobile app or the app store to the right audience. Dynamic ads enable deep linking, a gamechanger for increasing installs.

Facebook Ad Template #2: Establish Brand Awareness

You’ve developed pitch-perfect branding for everything that represents your business, which goes beyond just a logo and a color scheme. That’s where you can turn to video, the perfect medium to hype your business. For video ads, the first thing users see is the thumbnail. The trick to getting people to watch is to feature a main character mid-action. Having a really clear main character in your video thumbnail is a great way to get people to watch the rest of your story. The thumbnail makes people ask “why”.

The copy should tell people where the story takes place, as the text is where people will look to for more context around the thumbnail.

Facebook Ad Template #3: Smash Product Catalog Sales

When people have too many choices, it’s tempting to just have someone else make a decision for them. Curating products is a high-level way of making the decisions that your viewers will appreciate. To curate your products for your ad, group together similar products into a Collection. Collections are different from Carousels in that they link to an immersive in-app experience, including browsing and learning more about the products featured.

Not only will your Collection drive cold traffic through visual appeal, but you can also drive product catalog sales up by targeting people who’ve already expressed interest for a certain kind of product on your site.

Whether it’s shaped, texture, color, or item type, pick out the items that together form a sense of cohesion. You can feature one item per photo or similar items across all photos.

Facebook Ad Template #4: Drive Traffic to Your Site

Facebook carousel ads are the perfect way to drive site traffic. Each carousel lets you use up to 10 pictures in the space of a single ad—meaning more room to show off what your site offers. The best way to use this space is to showcase your product from multiple perspectives.

Variety is a top reason people are compelled to shop at one store over another. Some customers might want to simply purchase the product—include your product against a simple background. Others might be drawn in by a model—feature your product in-use. Others still might just love the lifestyle your brand helps create—put your product within an aesthetic context.

For all the variety, it’s important for people to come away with a sense of your website as a whole. To instill unity in your ad, be sure to include a brand message that unifies the photos, as well as a business logo at the end of your Carousel.

Facebook Ad Template #5: Bring People to Your Event

It’s not enough to feature people in your event photo. To really pique your target audience’s interest, your event has to show that there’s more in store—but only if you attend the event. Your event ad can spark this curiosity by featuring people who are already engaged in your event activity. Instill a little FOMO by describing how your event setting is unique. Make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.

Facebook Ad Template #6: Get People to Start Shopping

Shopping in person is all about having options: flipping through clothing racks, scanning an aisle of groceries, trying on makeup. With carousel ads, you can simulate that experience online—all within the space of a single-photo Facebook post. The more options people have, the more time they’ll spend with your ad, giving you many more chances to bring them to your online store.

People should be able to tell at a glance what it is you’re selling, so it’s important to keep your photos consistent in color and structure. Foreground your product, and choose a highly contrasting color for the background. Examples below include attention-grabbing red for dishware (Target) and soothing nature for flight tickets (Travelstart South Africa).

Pair this with a promo to really pique your viewer’s interest and to get them thinking about spending on your site. And, of course, finish it off with a “Shop Now” CTA that takes your viewer directly to a landing page with your products.

Facebook Ad Template #7: Collect Leads with Sign Ups

If you want to collect leads, a great way to do so is show people exactly how they’ll feel once they’re using your product. A classic way to show this is before/after ads, which generate leads because they are relatable and show that your product delivers results.

Although you can’t add a before and after photo sequence as per Facebook’s terms, you can still give the same effect with an illustration that represents how great your product is. Whether it’s through color, light, or detail, illustrations grab attention to the positive aspects of your product by standing out amongst all the other faces in the crowd of a Facebook feed.

What’s important is that your image features the “after” results of sign up, and your copy makes an exclusive value proposition. By asking “Does Your Car Qualify”, Uber makes people hope their car qualifies so that they can achieve the “after” state of a car full of cash. By headlining with “the top 5%”, Hired reveals the “after” state as smiling, vibrant people in a new workplace exclusive to that qualifying 5%. For both ads, you can only know more if you sign up, which drives your lead collection.

Facebook Ad Template #8: Generate Leads with the Power of Free

People love free things, but they’re more and more skeptical of them because they think there must be a catch. Valuable products come at a price, so to lead with the power of free, you have to make that “catch”— like a time limit on a trail — clear to people within your ad. This will build trust and people will feel more comfortable signing up. Keep the “free” part of your offer subtle and specific.

At the same time, the ad should communicate your product’s value — how it makes users’ lives better. To do that, use the image space to grab your viewer’s attention with a solution to their problem, paired with a crisp, simple graphics. Notice how our example ads directly invoke a problem that a customer faces, both in their image and their copy? This is a great way to both grab attention and intrigue viewers.

Facebook Ad Template #9: Increase Post Engagement

The more suspenseful you can make your post, the more people will interact with it. It all boils down to conveying a single idea. An image with a lone, anonymous figure, generates intrigue and mystery. A divisive headline gets people to think about where they stand on a topic–––and click through to see where other people stand. Ad text that makes an argument gets people intrigued about how a post (and all its commenters) will back it up. Sandwich your image with this dramatic copy, and your entire ad will get people clicking to satiate their curiosity.

Facebook Ad Template #10: Advertise Your Chatbot

Nothing ups your customer service game like personalized, immediate support—your chatbot is the way to go on this front. Messenger chatbots allow you to engage directly with customers, which means more loyal customers. To get the word out about your new chatbot, you can center your ad on showing the bot in action. People can be wary of robots of any kind, so be sure to humanize your bot by giving it a name, or including copy about how it’s friendly and helpful.

Facebook Ad Template #11: Drive Traffic to Your Store Location

When you’re brick and mortar, it’s all about geotargeted ads that entice people with your products and then seal the deal. The key to making a successful ad that drives store location traffic is to make your viewer’s navigation seamless. Each picture is an opportunity to hammer home your “Get Directions” CTA, making navigation a one-step process for mobile users. In your copy, emphasize a great reward for little effort. Timing is also important—in the two food ads below, dinner versus late-night yields different audiences and intentions.

Facebook Ad Template #12: Learn More About Your Customer’s Preferences

Every conversation with a customer is an opportunity to build a better profile of their preferences, and Messenger is the perfect platform to ask customers directly about their needs. Not only do these conversations help people shop better, but they also help you retarget people to the products they are actually interested in.

Messenger ads help you learn more about your customer’s preferences by narrowing people’s desire for a general product (like a drink) down to something more specific. To get people to use your Messenger function, make a product offer and pair it with a Send Message CTA. The offer should be general enough that it leaves room for people to express their preferences within the app.

Facebook Ad Template #13: Boost Conversions

The best way to boost conversions is to tailor your ad to an audience that has shown interest in your product before—whether it’s a prior sale or click. Your ad copy should show what’s new about your business, to keep your customer’s impression of your business as up-to-date and evolving alongside them. You can do this by featuring a product that’s in-season (different from what your customer was looking at in their last visit) or new on the site. Play up your prior connection by addressing the customer directly. A single-image ad that features your product will do the trick; just be sure to find the right color contrast to bring out whatever item you’re featuring.

Facebook Ad Template #14: Garner Local Awareness

Whether you’re the new business in town or you just want to reach out to the new folks around your establishment, Facebook ads can help you raise local awareness. Local pride is on your side, so make the most of your knowledge of the neighborhood or city you’re in by making an event or location-specific offer. For the Subway around Mizzou, that’s food for their upcoming tailgate. For Pauly Presley Realty, it’s dog-friendly businesses in Austin. By including your business’ knowledge of the local scene, as well as providing valuable promotions and content, your ad is on track to building a long-term relationship with local (loyal) customers.

Facebook Ad Template #15: Boost Brand Engagement

Brand engagement is all about getting people emotionally invested in your brand. People get emotionally invested in something when they feel they have something to lose. When it comes to forging a bond between customers and your business, find a political/personal motivation that your customers can relate to your product. For Planned Parenthood, it’s women’s reproductive rights. For Grammarly, it took a creative leap—dating and attraction (to good grammar).

Here’s the BIG takeaway.

“The secret sauce and key to marketing online successfully and creating ads that connects, attracts and brings a return on your investments is to connect with people who might already be interested in what you have to offer – based on their pains and desires and using language and words they understand”

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What Are Chatbots?

Chatbots are programs built to automatically engage with received messages. Chatbots can be programmed to respond the same way each time, to respond differently to messages containing certain keywords and even to use machine learning to adapt their responses to fit the situation.

Chatbots leverage chat mediums like SMS text, website chat windows and social messaging services across platforms like Facebook and Twitter and directly on your Website, Blogs, Online Stores or any Online Presence.

Chatbots come in all forms. There are business bots for satisfying customers. Facebook recently released a host of data proving the value of bots for business: A great Tool for Optimized for businesses, Marketers and Bloggers etc is ConversioBot.

• 2 billion messages are sent between people and businesses monthly
• 56% of people would rather message than call customer service
• 53% of people are more likely to shop with businesses they can message

There are also some fun and goofy chatbots like Cleverbot, a chatbot that chats with real people and learns as it goes.

While they aren’t a new business tool, the utilization of chatbots has certainly gained momentum in the last few years. Data from Google Trends shows over the last five years, search volume around “chatbots” grew 19x as individuals and businesses began to realize their value.

But the questions then become: What types of business bots exist? How do bots save time and create a better experience? What do end users want to achieve when using these bots?

Responses run the gamut, and individuals are messaging chatbots for many different reasons. However, the key things your customers want from chatbots are:

• To get a quick answer to questions
• To resolve a complaint or problem
• To get a more detailed answer to a query
• Finding a human customer service agent

The data shows that you need to start leveraging chatbots to streamline customer communications, success and sales. However, chatbots aren’t just convenient for your consumers, they’re also great for your business.

Think you’re ready to start building chatbots? Learn how ConversioBot  can help do just that and allow you build from scratch or use pre-defined Chatbot templates to automate your sales and engaegement process

The Value of Chatbots

One way to stay competitive in modern business is to automate as many of your processes as possible. Evidence of this is seen in the rise of self-checkout at grocery stores and ordering kiosks at restaurants.

In fact, Amazon just opened a store without any cashiers or self-checkouts, limiting human interactions to those only absolutely necessary.

The value in chatbots comes from their ability to automate conversations throughout your organization. Below are five key benefits businesses realize when using chatbots.

1. Save Time & Money

By automating conversations that would otherwise require an employee to answer, organizations save time and money that can then be allocated to other efforts.

Instead of having your reps spending all of their time answering inbound questions, those individuals reallocate time to proactively finding relevant conversations to join. You will save countless hours by automating responses with a chatbot.

2. Generate Leads & Revenue

Chatbots use direct messages to gather information necessary to provide effective support. For example, asking users why they’re visiting your page is one question that is likely asked in every engagement.

Automating this initial interaction allows users to share the information needed for the agent to better serve them without requiring a human to ask for it. For example, Drift’s website chatbot qualifies prospects and gathers their email addresses so a sales rep can follow up.

You can use your Chat and set a conversation that will take your customers to the sale. Using Chatbot Platforms that have predefined Templates you can easily set different goals skipping the work of building the questions, responses and so on.

3. Guide Users to Better Outcomes

Customers don’t always know where to go to find the information they’re interested in. In fact, your customers may not even know what it is they’re interested in. Maybe they just heard your brand name in passing and decided to explore. By asking a series of qualifying questions, you route users to the best place for them to find the information they want.

Think through some of the questions to ask that will route your visitor to the best possible solution. These questions vary by business type, but some common ones are:

• What problem are you trying to solve?
• What are your goals?
• Where are you located?
• What department are you in?
• What industry are you in?
• Would you like personal support?

Imagine a global organization such as an airline. Between departing locations, arrival locations, potential upgrades and a myriad of places to purchase tickets, there are an almost infinite number combinations for purchase.

By personalizing the questions a chatbot asks, those airlines direct customers to the best way to buy and create a better user experience.

This seamless user experience makes the painstaking process of planning a trip much easier for both the user and the business.

4. Provide ‘After Hours’ Support

Fast and 24/7 Response is what businesses dream but unless you have a very big budget and Staff it can be impossible. Organizations that don’t offer 24-hour support won’t provide answers when the office is closed.

By using a robust chatbot when your business is closed, customers still gain access to the information they need.

This is especially important as consumers expect a quicker response than brands can guarantee. According to reports customers expect a response between 0-4 hours. However, brands typically take 10 hours to respond.

Chatbots help you significantly decrease the average time to respond, bringing you closer to your customers’ expectations.

5. Engage Users in a Unique Way

Traditionally, customer questions were routed to businesses via email or the telephone, which made user experiences fairly standard and non-customized. But chatbots offer a new, fun and interactive way to engage with brands.

One great example is Domino’s Pizza’s Twitter. Domino’s allows customers to order pizza by simply sharing an emoji. The Domino’s bots then route those orders and ask additional questions if necessary.

Another great chatbot example comes from Fandango. Unlike the days when you had to spend time sorting through Moviefone’s options via its 1-800 number, you now go to Fandango’s social profiles and leverage its chatbots to find movie times and theaters near you.

These seamless and memorable user experiences ensure that your users will think of your bots the next time they’re looking for dinner and a movie.

Are you curious to learn more about social media chatbots? Fill in a bit of info below and someone from Sprout Social will reach out to discuss how to build Twitter and Facebook chatbots

=> Check out Conversiobot and use this tech for your Website

Getting Started With Chatbots

Eager to start creating your own chatbots? Who wouldn’t be. Once you get beyond the initial fear of letting a bot assist you, the idea of creating and launching your own is exciting. Think of all the time you’ll save for new activities.

When Starting as New user of Bots, The Bot Templates available is like a Plug’n’Play System and you can gotta do is fine-tune to your brand. Conversiobot once again offers great templates…

But, We’ll walk you through the most important things to consider and the steps to walk through when getting started to build from scratch.

1. Define Your Goal & Use Case

With such a wide spectrum of interesting use cases to choose from, it’s tough to nail down a specific goal for chatbots. Spend time doing some discovery at the onset to define your goal and then start to craft your use case.

Are you looking to resolve customer service issues? Promote a new product? Or generate quality leads? In order to find out which use case will be most effective for you, chat with your website and social media teams.

Whatever the case, be mindful of what you’d like to accomplish as you begin to build out the experience. Like said earlier, having a platorm that offers Bot Templates with diferent goals and niches can prove to be a gamecharger.

2. Choose Platforms to Leverage

Your chat conversations will differ based on the pages, networks and channels your programs live on. Consider your options:

• Your website
• Facebook Messenger
• Twitter Direct Message

Someone coming to your homepage is likely more knowledgeable of your products than someone who gets to one of your blog posts, and your bots need to be programmed accordingly.

Gather as much information on your audience as possible, then use it to guide the questions you ask in step three.

3. Build Out Your Content Strategy

Next, figure out what content you’d like customers to engage with throughout the chatbot interaction.

Try starting with FAQs. Think about what questions customers are likely to ask your chatbot, that way you build out the proper flows to guide users to the best possible answer.

If you’re unsure of the frequently asked questions, look internally to teams that interact with your customers.

• Customer Service: Your customer service reps likely talk to your customers more than anyone else at your company. Ask them what trends they see in customer questions.
• Sales: Your sales reps probably chat more with prospects than anyone else. Figure out what questions stop a user from converting to a customer.
• Marketing: Your marketing team, and mostly your social media marketing team, will have insights on why individuals reach out to you on social channels. These questions are crucial for your social media chatbots.
• Quora: Quora is a site where users can go to ask questions about anything, including your organization. See if there are any questions including your brand. If you see any trends in questions being asked, you may want to consider adding them to your chatbot.

If you choose to be more creative and opt for a more marketing-focused experience, evaluate what existing content you have that best supports your goal before creating new content.

5. Write a Great Opening Message

The welcome message is incredibly important for engaging users and getting them to respond to your bot. The best opening messages we’ve seen are those that are compelling, set expectations and ask questions.

Be Compelling
Just because it’s automated doesn’t mean it has to sound robotic. Refer back to your bot personality and have fun with your message to get users to engage.

Set Expectations
First, let customers know they’re chatting with a bot so they understand potential conversation limits. Second, let customers know how and when they will chat with a real person.

Ask Questions
Once you’ve hooked your audience, ask them questions that will keep the conversation going. Use the important questions you found in step No. 3 to make sure you’re satiating customer needs.

6. Start Mapping Customer Journeys

Once you ask the first round of questions, start mapping out what the conversation journey may look like. You can do this with a chat tool like Sprout Social, or if you’re not quite there yet, start with building paths using shapes and arrows in Google Drawings.

This example looks at a fictional restaurant which needs to communicate things like store hours, specials and loyalty programs. Add all of the questions your user may want to ask you as possible replies they can click.

7. Find the Best Possible Responses

For each of the questions you’ve asked, figure out the best responses users can choose. Create multiple responses for every question that you ask so you’re more likely to satisfy the user’s needs.

8. Build Out All Conversation Trees

Now for every question you ask, and each response available for the user to choose, you must continue to build out the conversation. Some conversations may stop after one question, and some conversations may span multiple levels.

Spend time making sure that all conversations fully satisfy customer needs. When the conversation gets several layers deep, it may be time to push that user to a live representative.

9. Add Some Visual Components

Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation, even if it’s just a wave hello!

Not only does media bring more personality to your messages, but it also helps reinforce the messages you send and increases conversation conversion rates.

10. Guide Customers to Checkout Using Call-To-Action Buttons

The chatbot interaction culminates with the call to action once a user has responded to all of your questions and is ready to move forward. Your call to action is a button you can add to your chatbot conversation to drive users to a specific goal.

Use call-to-action buttons to lead consumers to a specific product category or page on your website, to share their experience with a friend on social or directly to the checkout page. Your bot can be your most valuable conversion tool by pushing users to their final destination.

Think carefully about where you want your customers to land. This is important because the interaction with your brand could lead to high-value conversions at scale, without any manual sales assistance.

11. Test Your Conversations

As you can see, chatbot journeys can quickly become complex maps of conversation. In order to make sure that all users are finding valuable information, and not getting stuck or frustrated with your experience, make sure to test every single possible interaction.

Most chatbot platforms have live preview functionality, so you can test all of your flows without having to push your bot live.

12. Push Live & Monitor

Once you finished all of the above steps, you’re ready to push your first chatbot live! Just make sure to monitor users as they interact with your bots to make sure there are no leaks in journeys or places individuals consistently get stuck.

Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love.

You can Skip a great deal of these steps and just move on to customizing Bot Templates for your case. That again is why you need to get a platform that offer Templates.

==> Learn More Website Chatbots with Conversiobot

Social Media Chatbots

You now have a better sense of how to create your own chatbots, but step one of that process raises an important question: how do you choose which platforms to leverage?

There are different platforms – Social Media or Website…

Website Chatbots

We’ve come a long way from the days of “live chat” on websites. These days chatbots are intelligent and capable of completing a host of different tasks. Everything from booking meetings with sales reps to pushing prospects further down the funnel with engaging content can be done.

There are so many Great Website Chat Platform. Drift is an Industry leading Platform with a Subscription based Model.

There is also Conversio which was made by a Marketer and structured in a way to allows small businesses and marketers to get the power of Niche Specific templates structured for various as well providing an exclusive Lifetime Access without the monthly fee.

What Can Chatbots Do?

Bots have the ability to make engaging with prospects and customers as seamless as possible.

Connect With Prospects and Customers
Chatbots are smart enough to know when a visitor opens a sales email and then visits a landing page. With the help of Drift and ConversioBot, sales and marketing teams can use chatbots to trigger conversations with prospects on their terms, when they need assistance the most.

Reduce Friction In the Sales Process
The purpose of chatbots is to make it easier for people to buy. Chatbots can be leveraged as a tool that replaces many of the steps in the typical B2B buying process, resulting in greater sales velocity and more closed deals.

Why Would Anyone Want a Bot On Their Website?

Being able to start a conversation with a chatbot at anytime is appealing to many businesses who want to maximize engagement with website visitors. By always having someone “on call” to answer questions and book meetings with prospects, chatbots also make it easier to scale lead generation with a small team, or no team at all.

==> Learn More About Website Chatbots

Chatbot Examples

As you move forward with your plans, remember this isn’t all about you. It’s about creating a unique experience for your customers.

When deciding which chatbots to implement, it’s important to understand your audience and evaluate the communication channels you use to connect with them. This will help you prioritize which types of chatbots you should implement and what messaging you should utilize.

This is where conversiobot comes into play as it structured around DFY tools so you can easily start getting results quickly even as a newbie while also allowing flexibility to Pro Users

Here are four excellent examples of how brands are providing value to customers through chatbots:

1. Evernote

Evernote is a great example of a company effectively leveraging chatbots for customer service. They’ve created a robust experience to collect support tickets to hand-off to internal teams for follow up.

Chatbot Apps

As you get excited to start creating your own walking, talking robots (maybe not the walking), here are some tools that can help you on your way. We’ve chosen chatbot tools that will satiate your social media, website and customer support ticket needs.

Chatbots Platforms like Conversiobot, Drift, LivePerson and Many Chat are great…

Conversiobot

NEW “AI” Technology Transforming Virtually ANY Website Into An Automated Leads & Sales Machine.  This a Tested Chatbot software that allows anyone build simple and Complex Bots as well tailored Niche Templates and tools for marketes, business owners and service providers to deliver bots faster, easier and better.Best part is for the V2 Launch, you get this conversiobot for a Lifetime Access and never pay monthly.

==> Learn More About ConversioBot

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