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How to Increase Conversion Using The Psychology of Urgency

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If you’re reading this article, It’s because you know urgency works. There’s absolutely no doubt about it.

Everyone knows this – Black Friday & Cyber Monday sales bring in huge returns because once those deals are gone, It will be a year till something as good comes along.

The use of urgency is an important tactic to master if you want to boost conversion on your site & offers.

As human beings, we are wired to act when a situation becomes urgent. And it’s this behaviour that marketers have been able to pick out to drive the psychology of urgency on customers & interested buyers.

When something is scarce, the value is believed to be high so it moves people to get it immediately.

Back in 1975, three researchers carried out a study looking out how scarcity influenced people’s perception. The study asked participants to rate cookies from two jars. One of the jars held ten cookies, the other contained just two.

The participants rated the two-jar-cookies as higher, even though the cookies were identical.

The jar with fewer cookies inside had more value in the eyes of the participants(despite the fact that the cookies are identical). Because it was just two cookies inside the jar, the thinking goes that the people who bought the cookies have a very good reason for doing so.

 

What is Urgency?

Urgency is the use of trigger words or tactics to get your prospects or clients to act fast.

The number one key to activating a sense of urgency in your audience is that the product or service involved must be something relevant to your audience. people won’t take action on something they are not interested in, regardless of the tactic you use.

Urgency amplifies already present feelings on wanting something, It won’t create the feeling if it’s not there.

In this article, I’m going to reveal the different ways you can create urgency and scarcity in your marketing to increase leads & sales;

 

1. Use Words That Encourages Action

 

Using powerful words with action triggers can make all the difference in your marketing. You don’t need buyers waiting around when they land on your site, so it’s important that you use the right words to activate the sense of urgency in them.

Here are examples of such words;

– HURRY
– FAST
– LAST CHANCE
– CLOSING SOON
– LIMITED TIME
– INSTANT

2. Clearly State a Deadline

It’s not urgent until there’s a “deadline or closing date” that is well written and is attached to the offer. This is where the true power of urgency is released.

You must give people a very good reason to take urgent action… This is why cyber Mondays & Black Fridays generate the most sales because the end date is first communicated clearly & people know that if they miss that date, it’s the end.

If your customers see that there’s no rush to purchase for your product or service, they’ll put off buying it for that time & may never come back to that product again.

This is why another good way to create urgency is by clearly showing deadlines – A date for when your product or offer is ending & how long they have to get it

For example;

  • The deadline for signing up is May 7.
  • This sales ends at 12 am on November 1st.
  • Beginning June 5, I will no longer be accepting new patients
  • Orders must be placed within 48 hours.

 

3. Use a Clock or Countdown Timer

In today’s world, a clock represents time, and it also represents that time is passing.

When users see that a clock is ticking and it’s counting down, It raises their urgency level and compels them to take action immediately.

You can add countdown timers in your emails and also include them to your website to make use of this tactic.

 

 

4. Use FOMO(Fear of Missing Out)

FOMO – the fear of missing out – is another type of urgency that’s known to push people to act. It’s a powerful tactic to get people to take urgent action.

Studies have shown that the scarcer a product is, the more people want it.

When customers see a product is short in supply and that people are purchasing it, It makes them want to get it too. In fact, 68% of Millenials will make a purchase in an attempt not to be left behind by their peers.

So if you can highlight how scarce your product or service is – or at least create the illusion that it’s about to run out – you can drive people to make the purchase immediately.

For example – if you sell physical or even digital products, you can announce that you have very limited stock for the item you’re selling & show the actual number.

If it’s a service-based business, you can active FOMO in your prospects by announcing that you’re only taking a certain number of clients for this month.

The idea here is to put pressure on your prospects or clients and make them see that they will miss out if they don’t take action.

 

5. Show Realtime Behaviour Of Other Shoppers.

This is a very good way to trigger urgency in your clients & prospects – by showing real-time behaviour of actual shoppers on your website.

This tactic works on two levels. Firstly, It adds social proof – when people land on your website & see other people purchasing the same product they are interested in, it immediately builds their trust in that product.

Secondly, It triggers FOMO – as much as your web visitors see other people buying a specific product & they get to trust the product from then on, they also know that if they don’t take action fast, the product will be sold out & they won’t get it. So it makes them hurry & pick the product.

Click Here to get FREE Access to ClickFomo Social Proof Software

6. Add It to Your Email Subject Lines

If you’re sending an email, your subject line is a good place to establish a sense of urgency or scarcity.

Your email subject line is the first part of your email that people sees. By showing urgency in your subject lines, you’re preparing the minds of your subscribers to take action fast as soon as the mail is opened.

 

Conclusion

Urgency is not a new term in marketing. We’ve observed it being used in traditional marketing & recently online marketers have adopted the tactic, but sadly, some marketers are not doing it well.

When it’s used properly, Urgency has the power to boost your conversion rates & explode your sales overnight.

With the points outlined inside this article, we hope you’ll be able to create urgency in your marketing & get more sales & opt-ins.

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How to get Started with Email Marketing in 3 phases

Email Marketing

Is email marketing dead?

With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime.

But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong today, and is possibly the best possible strategy for your business.

The proof?

Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?

I think the answer has something to do with the fact that people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?

Data from 2017 shows that most people are on email—85% of adult internet users in the US.

That beats out search engines by 15% and social media by 22%—not small numbers in an industry that gets excited over single-digit conversion rate improvements.

That’s why building a successful email marketing campaign is more important than ever for entrepreneurs. But there’s a problem—most people don’t know how to do it right.

Today, you’ll learn exactly how to start an email marketing campaign from scratch.

Remember—you’re a guest in their inbox

People are inundated with interruptions, pitches, and advertisements everywhere they look.

Though you might think your email is special, there’s a high probability that to the reader, it looks the same as the rest.

This is why it’s important to remember where you are, and use your good manners as a result.

Getting into someone’s inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so.

It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behavior at all times and remember… you’re a guest in their inbox.

Phase I: Get permission

Of course, no email campaign was ever built without getting permission to get started, so first, we’ll need to focus on building a sizable email list.

There are many ways you can do this, of course. Some prefer to give something away for free while others simply offer a newsletter or product updates.

For example, business newsletter Morning Brew offers readers a simple benefit—their fun, interesting updates every morning.

I can’t tell you which is the right or wrong answer for your incentive, but I can tell you that it’s important to have a clear purpose when asking for an address.

This is where a strong call to action comes into play, and copywriting is super important.

Establish your credibility, explain what the emails are for, and get people interested in receiving them.

Simply posting “enter your email for updates” isn’t going to get anyone excited. Instead, consider sharing specifics.

By sharing a specific call to action or benefit to giving your email address, you can get more people to subscribe.

Some common ways to entice people to sign up include:

  • Email series
  • Free downloads
  • Free white papers or eBooks
  • Update lists, like new releases and product updates

Whatever that incentive is, make it clear and enticing, and don’t be afraid to promote it.

Phase II: Follow through with great content

Email marketing is all about expectations, and it’s up to you to set them.

If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign.

However, if you promise to send one email per week and instead send them daily, then you’re setting yourself up for failure.

On the contrary, if someone is expecting daily updates or critical product updates and you don’t’ deliver, then they are likely to be just as upset in that case too.

This is why the first follow-up email is so crucial to the success of your email marketing efforts.

For example, here’s a basic welcome email from Airbnb to a new host. It explains the basics of the process and what you can expect to receive from Airbnb.

Almost all email service providers give you the option to create an autoresponder sequence, and it’s imperative that you take advantage of it.

The initial follow-up email should be sent immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address.

It’s better to be long-winded and detailed than it is to be quick and unobtrusive, but if you can pull off quick and concise, then more power to you.

From here, it’s simply a matter of living up to their expectations.

When to pitch a product

You’re not running an email list just for the fun of it—you’re there to engage customers and make sales.

But transitioning from an email list that provides tons of free value into a list that pitches a product for money can be a tricky switch to make.

To do it effectively, it’s a good idea to think in advance about your pitching. You don’t want to surprise everyone with a pitch all of the sudden.

You’ll have a much more successful campaign if people expect sales pitches every once in a while.

If you’re going to get in the habit of selling often, try to put yourself in the reader’s shoes.

Ask yourself if your messaging is consistent with the expectations you’ve set. If possible, understand what the customer has shown interest in before, and send similar offers down the line.

Those that send blind offers are far more likely to lose permission to keep doing so.

Again, each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content.

Just remember that an email list is a permission asset and it’s better to err on the side of caution than to play it loose and reckless.

How to write a great email newsletter

While we’re on the topic of content, let’s talk about the difference between a good newsletter and a bad newsletter.

The first sign that you’ve received a bad newsletter is that you don’t recall ever asking to receive it.

Typically, this happens when a business either fails to maintain a regular email routine or uses poor form and manually adds someone to their list after receiving a business card or personal email.

Make sure everyone remembers you—the best way to do this is not to let your emails lapse for too long. Try to send at least one a month, with one a week being closer to ideal.

I find that the most compelling newsletters are those that do a great job of mixing messaging and updates.

For example, while the email might contain a list of product updates and images, it’s balanced by a personal message or friendly memo.

As a rule of thumb, try to use your newsletter as a way to further your relationship with the reader/customer rather than to pitch them.

Save the pitch for unique updates, offers, and announcements.

Using the autoresponder

If you’re just starting out with an email list, it’s easy to imagine you’ll have time to personally respond to every new subscriber.

But once you start getting more than a handful of subscribers every day, it becomes next to impossible to keep this up.

You’ll start to get more and more complex campaigns, and following through with everyone all the time is impossible.

Yet top marketers seem to do this exact thing. How?

Their secret is autoresponders.

An autoresponder does just that—it automatically sends out emails that you schedule in advance.

By scheduling a set of emails to send in advance, you can prevent “going dark” for any length of time.

Oftentimes, companies will plan out a series of emails—ranging from a few days to a few months—that automatically deliver, warming up anyone who signs up for your list.

That way, when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch.

Since you’ve built up a relationship over several weeks or months, you’re much less likely to annoy your readers.

Phase III: Analytics and segmentation

Now that you understand the basics behind an effective email campaign, let’s talk about how to take things to the next level.

Specifically, that involves using segmentation and analytics to start refining your broadcasts and generating even better results than you would with a basic campaign.

How to understand your email analytics

We’ve talked before about the importance of analytics in web copy, and email is no different.

Every service provider I’ve ever worked with provides complimentary analytics.

Though they’re all important, the 3 most important to me are open rate, click-through rate, and unsubscribes. Let’s break down each one and see what there is to learn from it.

First, your open rate explains how many people open your emails. It’s based on a single invisible tracking pixel that loads when someone clicks on your message.

When looking at open rates, it’ll usually tell you how well you’ve built your relationship with readers. Ideally, people are excited to read your emails and open them quickly.

If your open rate is low, it usually means you have a lot of unengaged subscribers. You need to work harder on providing value and managing expectations.

Next, your click-through rate, or CTR, shows how many people clicked on a link (if any) in your email.

If your CTR is low, it means that your message is either not targeted enough, or simply not getting through. In this case, focus on improving your copy.

Finally, your unsubscribe rate tells you how many people have clicked the “unsubscribe” button at the bottom of your email.

If your unsubscribe rate is high in relation to your opt-in rate, then you’ve passed the point of building value and writing good copy… you’ve got some serious work to do.

Essentially you’ve built a sieve and people that sign up eventually leave. If this is you, try to examine when people are leaving and take action based on those leaks.

If they’re leaving after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then re-work the way you present offers.

If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.

Email analytics are critical in that if you’re paying attention, they’ll give you very specific clues as to what you’re doing wrong.

Of course, the key variable here is “paying attention.”

How to segment your list

If you’re unfamiliar with the term, segmentation is the practice of splitting up your email list into more targeted groups.

For example, the following are ways to segment a larger, more unified list:

  • Customer list (in comparison to leads who haven’t bought)
  • Newsletter subscribers
  • Daily email list (in comparison to weekly, bi-weekly, monthly, etc)

In dividing your list in this manner, you give yourself the ability to send more targeted communication.

For example, some customers want both product and sales updates, while others might only want to hear about new versions.

Plus, you can even send specific emails to buyers thanking them for their purchase, like this example from Ales Nesetril.

If you don’t give them the chance to choose, you risk losing them altogether. Since customers are more likely to buy again, it’s fairly obvious why you want to keep them subscribed to your customer email list.

With segmentation, you can send a broadcast only to those that didn’t open your last message (ask them why), or to those that showed interest (a second pitch).

You can also split test messaging amongst different groups in order to refine your best practices.

As you can see, segmentation isn’t rocket science, but it is work, which is why most don’t take the time to do it right.

If you do, you’ll immediately separate yourself from the pack.

How much is your list worth?

Your email list is one of your most valuable resources, and if you learn how to treat it right, the cost of doing so will pay for itself.

Over time, you can start tracking how much money people on your list spend on average. This will tell you how much your list is worth.

If a list of 10,000 people usually spends $50,000 on a campaign, and you run two of those campaigns each year, you could average it out and say that each subscriber is worth $10 a year.

When you do the math like that, you can understand immediately how losing several hundred subscribers could be dangerous to your bottom line.

Conclusion

If you’ve been ignoring email marketing, it might be time to reevaluate your strategy.

Today, email marketing is delivering huge returns for marketers willing to get started with it. It doesn’t have to be too complicated.

First, remember you’re a guest in the inboxes of your subscribers. Your emails are always just one click away from losing their interest forever. Be polite, respectful, and deliver value.

As you get started, you’ll need to ask permission. Of course, it’s the right thing to do. But in the era of new data protections, like the EU’s GDPR, it’s also a legal requirement.

You’ll want to follow through with the promises you make. Provide people what they’ve asked for and email on a regular basis that lines up with their expectations.

There’s no formula for this—it’s all about what works best for you and your company’s voice and style.

And finally, you can move on to segmentation and analytics once you’ve mastered the basics. Start sending separate types of emails to different groups of people and always be improving.

What email marketing practices keep your readers engaged?

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5 Smart Tips to secure your WordPress Website

Secure-Your-WordPress-Site-Featured-720×408

WordPress is the most popular Content Management System (CMS) and powers more than 30% websites. However, as it grows, hackers have taken note and are beginning to specifically target WordPress sites. No matter what types of content your site provides, you are not an exception. If you don’t take certain precautions you could get hacked. Like everything technology related, you need to check your website security.

In this tutorial, we will share our 10 Best Tips to keep your WordPress website secure.

1. Choose a Good Hosting Company

The simplest way to keep your site secure is to go with a hosting provider who provides multiple layers of security.

It may seem tempting to go with a cheap hosting provider, after all saving money on your website hosting means you can spend it elsewhere within your organization. However, don’t be tempted by this route. It can, and often does cause nightmares down the road. Your data could be completely erased and your url could begin redirecting somewhere else.

Paying a little bit more for a quality hosting company means additional layers of security are automatically attributed to your website. An additional benefit, by using a good WordPress hosting, you can significantly speed up your WordPress site.

While there are many hosting companies out there we recommend Namecheap or HostGator. They provide many security features, including daily malware scans and access to support 24/7, 365 days a year. To put the icing on the cake their price is also reasonable.

2. Don’t Use Nulled Themes

WordPress premium themes look more professional and have more customizable options than a free theme. But one could argue you get what you pay for. Premium themes are coded by highly skilled developers and are tested to pass multiple WordPress checks right out of the box. There are no restrictions on customizing your theme, and you will get full support if something does go wrong on your site. Most of all you will get regular theme updates.
But, there are a few sites that provide nulled or cracked themes. A nulled or cracked theme is a hacked version of a premium theme, available via illegal means. They are also very dangerous for your site. Those themes contain hidden malicious codes, which could destroy your website and database or log your admin credentials.

While it may be tempting to save a few bucks, always avoid nulled themes.

To ensure that you don’t use nulled Themes, I’ve provided 5 Premium WordPress Themes I’ve purchased and used in the past 2 years…themes that will make your Website look like a Million Bucks!

If you’re also interested in Blog Themes, I’ve got something for you here!

Bottom Line…NEVER USE NULLED THEMES!

3. Install SSL Certificate

Nowadays Single Sockets Layer, SSL, is beneficial for all kinds of websites. Initially SSL was needed in order to make a site secure for specific transactions, like to process payments. Today, however, Google has recognized it’s importance and provides sites with an SSL certificate a more weighted place within its search results.

SSL is mandatory for any sites that process sensitive information, i.e. passwords, or credit card details. Without an SSL certificate, all of the data between the user’s web browser and your web server are delivered in plain text. This can be readable by hackers. By using an SSL, the sensitive information is encrypted before it is transferred between their browser and your server, making it more difficult to read and making your site more secure.

For websites that accept sensitive information, an average SSL price is around $70-$199 per year. If you don’t accept any sensitive information you don’t need to pay for SSL certificate. Almost every hosting company offers a free Let’s Encrypt SSL certificate which you can install on your site.

4. Use a Strong Password

Passwords are a very important part of website security and unfortunately often overlooked. If you are using a plain password i.e. ‘123456, abc123, password’, you need to immediately change your password. While this password may be easy to remember it is also extremely easy to guess. An advanced user can easily crack your password and get in without much hassle.

It’s important you use a complex password, or better yet, one that is auto-generated with a variety of numbers, nonsensical letter combinations and special characters like % or ^.

If you have difficulty remembering your passwords, just like I do…I recommend you can save them on Google Passwords or LastPass.

5. Always Backup your Website…Always!

The most sensitive part of any WordPress site is the database. Plugins can be added back, themes can be re-installed, but if your WordPress database gets hacked or is corrupted then you are in big trouble. The database is where all the irreplaceable stuff is kept. Your posts, your pages, your content, your comments, everything that makes up your WordPress site is in the database. I recommend you use a premium Plugin called BackUP. With this plugin, you can easily and automatically back up your WordPress database and restore it to any point in the past that you like.

If you have a WordPress site this is something you absolutely need and best of all it’s my free gift to you! Don’t let all the work you put into your site go to waste because some hacker crashed your site or your database got corrupted.

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Top 5 WordPress Themes To Make Your website Look Like A Million Bucks

five high end wordpress themes

When it comes to creating HIGH QUALITY WEBSITES without having to kill yourself, waste time or feel lost, High quality wordpress themes are the answer. WordPress has been my favorite and go-to platform to design websites for myself, my companies and clients for over 5 years now. It has never disappointed me nor my clients and as the years go by – things are becoming easier by the day and more cleaner. Almost all the themes on the market are all Mobile Responsive, Look Modern and are Easy to Make use of.

Today am going to be sharing 5 themes that will make your websites look like a million box. I have made use of each of the themes in my projects for clients and my personal projects. Each of these themes are “High End” in the sense that they can be used to design and create high quality looking websites, they have over 30+ demos you can make use without having to crack your head. You will also be able to download all the themes FOR FREE here on Ideahoncho.com. Okay, lets go!

(1) BeGlide: Corporate Business Consultant Agency WordPress Theme (worth $49)

BeGlide Creative design with corporate look and ultimate theme color options make it unique from other WordPress Themes. BeGlide is an ultimate solution for multipurpose categories like Agency, Consultancy, Corporate, Industries, Small Business and any types of Firm.

PREVIEW THEME

(2) Seofy – SEO & Digital Marketing Agency WordPress Theme (worth $59)

Seofy has an advanced and unique page templates system. It allows you to choose a header layout, sidebar, footer, and over 230 other settings for each page/post/project/etc. individually. You can even have landing pages and micro-sites within your main website with no additional set up!

PREVIEW THEME

(3) Salient – Responsive Multi-Purpose Theme (worth $60)

Salient – Responsive Multi-Purpose Theme

Salient is an impressive WP theme which incorporates a perfect blend of features and styles that helps users to best showcase business and personal projects. It is a feature-rich WP theme which provides users with just the best platform to get started with their website in a matter of no time. Its major features are responsive designs, loads of custom styles, user-friendly admin panel, and elegant layouts.

PREVIEW THEME

(4) Composer – Responsive Multi-Purpose High-Performance WordPress Theme(worth $59)

Composer – Responsive Multi-Purpose High-Performance WordPress Theme

Composer theme is a Responsive multi-purpose high performing WordPress theme created by an elite group of designers and developers. The development team has more than 6 years of experience in WordPress. They dedicate their time and are meticulous in all stages of theme creation processes. This is evident as we deliver easy to use themes that are high performing and secure.

PREVIEW THEME

(5) Consultix Consulting – Business Consulting WordPress Theme(worth $49)

Consultix Consulting – Business Consulting WordPress Theme

Consultix is a Corporate Consulting theme which will suit most consulting, finance, corporate agency. This theme is easy to customize, responsive and powered by Drag & Drop Page Builder. If you’re looking to build a site for Consulting, Finance, Business, Corporate, Financial Advisors, Insurance Brokers, Accountants, Lawyers, Consultants, agency, accountant, startup company, finance business, consulting firms, insurance, loan, tax, investment firm or other Finance and Consulting related businesses then this theme is your best option.

PREVIEW THEME

I hope you found one or all of these themes useful.

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Top 5 WordPress Blogging Themes for 2019

Top 5 WordPress Blogging Themes for 2019

WordPress was originally created to be a blogging platform. Now, it does more than that. It powers over 30% of the internet and at it’s core, WordPress is the by far the best platform for blogging. If you go to 10 blogs today, there’s a very high chance that 7-8 out of them run on WordPress.

Million dollar brands such as New York Observer, New York Post, TED, Thought Catalog, Williams, USA Today, CNN, Fortune.com, TIME.com, National Post, Spotify, TechCrunch, CBS Local, NBC all make use of WordPress. 

What makes WordPress one of the best platforms to run your blog is the ease of creating and publishing content, the user-friendliness of the dashboard and the crazy amount of plugins and themes available that can make your “little blog” look like a million dollar blog with little or no upfront investment.

I hope from the way am talking, you can already tell that this blog you are on is powered by WordPress. I even have the WordPress app on my phone that allows me to keep track of things, publish posts on the go or correct blunders I might have made when writing my posts on my PC.

If you are like me and you care about the look and beauty of your blog, then picking the right WordPress blogging theme is paramount. Before I launched ThePresidentialHustle.com, I wasn’t only concerned about how to create content but also how my blog looks, how it makes visitors feel and how things flow.

People will instantly judge your blog by it’s look, no matter how great the content on your blog is – if the layout is poor and looks too busy – it will make your reader(s) bounce off. So, it is important to pick the right theme for blogging.

I have been designing websites for brands and businesses for over 5years now, I have a very high taste in design, I don’t settle for less. I believe in first impressions. So, these 5 WordPress Blogging Themes that made this list all meet my most important criteria:

  • Clean, Modern, Intuitive and Beautiful
  • Mobile responsive and retina ready
  • Beautiful front page and post layouts
  • Quality and not hype or amount of sales
  • Good reviews and comments.

N.B – Scroll to the Bottom of the Page for Download Instructions!

LET’S GET DOWN TO IT!

1. JNews – WordPress Newspaper Magazine Blog AMP Theme. (Worth $39)

This is one of the few Blog themes that has the front end live editor that allows you to edit font, colours, background and more in real time. Termed as the “all-in-one” solution for publishing great content that looks good on all devices and sticks users/visitors in, the JNews blogging theme is one to consider.

With over 120+ homepage demos, this theme is suitable for creating Magazine sites, Blog sites, Editorial sites and for all kind of publishing website needs. Speed is also one of the things the JNews theme has going for them, it comes packed wit the AMP google support and Facebook instant articles support to ensure  that your website loads super fast and gets on the generous sides of Google and Facebook.

Besides being able to import their beautifully designed homepage and page demos, the theme comes packed with Visual composer (front-end) and Elementor that allows you to alter and customize the layouts according to your own taste. You have the power to design your own footer  and header layouts or make use of the pre-defined ones provided by the theme.

This is a Fast & High Performance Theme that is SEO optimized for both Mobile and larger screens. I love the front end submission feature that allows you to run a blog where visitors or users can submit their own content (blogpost) from the front end in a clean and easy to use interface, you can even create a source of income by leveraging their Pay-To-Submit feature.

This is a theme that will instantly make your blog look like a million dollar blog with all the next-level features and functionalities it comes with for free!

Pros

  • Up to 120 Demos
  • Multi-Page Article on One Single Post
  • Supports all major plugins
  • Built with mobile in mind
  • Responsive Design. Tested on Google Mobile Friendly
  • Unlimited Header and Footer designs
  • One click demo import
  • Optimized for Google Page Speed as SEO Signal
  • Google AMP Support
  • Supports Woo Commerce
  • Modern, Clean, Responsive & Intuitive design
  • Optimized for SEO
  • Easy integration with Google Ads and Responsive Advertisement for both Image & Google ads
  • Collection of wide social network Share with social proof
  • Fancy Headers & Footers style
  • Infinite Scroll for more convenient reading
  • View Counter and Popular Post (Dummy number of view counter, share, and like)
  • Very intuitive Live preview option panel (Customizer)
  • Regular Updates

PREVIEW THEME

2. INNOVATION: Multi-Concept News, Magazine & Blog Theme(worth $59)

This the theme my blog currently runs on and obviously, it would make the list because I am in love with the theme. It doesn’t have all the fancy features and functionalities the other themes has but it does the job. It’s modern, clean, intuitive and lays out your content in a very professional manner.

INNOVATION is a multi-concept News, Magazine & Blog WordPress theme best suited for blogs that deliver news about Technology, Fashion, Sport, Travel, Personal, Entertainment, Recipe etc. With an elegant and intuitive design, you can easily create a website that will put your best work first.

I really love the simplicity of the theme coupled with the advanced features contained in the back-end. I also love the fact that it comes with about 8 different posts layout with each of them looking very clean on both mobile and larger screens. This theme takes social media sharing to another level, from the top to the bottom to the sidebar, your readers are encouraged to share your post.

Come to think of it, after creating this post, I am thinking of changing my theme and I have a feeling I will be changing to either #3 or #4, till then…I am loving this theme!

Pros

  • One Click To Import All 11 Demos
  • Retina Support, Sharp High-Resolution Graphics
  • Supports all major plugins
  • Responsive Google Ads
  • Top, Bottom and Aside Share Bar In Single
  • Fullwidth And Boxed Layout
  • One click demo import
  • Multiple posts layouts
  • Modern, Clean, Responsive & Intuitive design
  • Optimized for SEO
  • Infinite Custom Typography. You Can Change Font Size, Style, Subset for almost elements…
  • Unlimited and Sticky Sidebar
  • Fancy Headers & Footers styles
  • Random Specify Post Views Value
  • Mobile responsive and retina ready

PREVIEW THEME

3. Newspaper WordPress Theme (Worth $59)

I tried as much as possible to create this list of the best wordpress themes for blogging based on sales or hype, the Newspaper wordpress theme is the best selling blog theme of all time with over 66,000 sales and counting. Tens and thousands of people cannot be all wrong if they are using this theme right? Yes! The theme is a great theme and I use it to run about 4 of my other blogs.

Its super easy to setup, configure and get the ball rolling without biting around the bush. The Newspaper theme is super fast, simple, and easy to use for almost any niche such as cryptocurrency, fashion, food, lifestyle, modern, personal, travel, luxury, viral, minimal, minimalist blogs and more, the sky is the limit on this one.

With the Google AMP support, your blog will load 5x faster than other blogs on the internet, giving you more retained visitors and higher page views. One other thing I love about this theme is the vast amount of post layouts available, you can pick between 13+ layouts depending on how you want your posts to be shown.

This theme will give your visitors the best first impression they need to stick and grow with you as you grown in your blogging career. The Newspaper theme comes packed with all the features you need to flex on other blogs and slick start your blog with all the industry leading functionalities a professional blog should have.

Pros

  • Up to 50+ Custom Demos
  • Modern and Trendsetting design
  • Blazing Fast Loading Speed
  • Supports all major plugins
  • Blazing Fast Loading Speed
  • Responsive Google AdSense and Ad support
  • Custom widgets
  • Light, Fast and Stunning
  • One click demo import
  • Modern Post Layouts
  • Supports Woo Commerce
  • Modern, Clean, Responsive & Intuitive design
  • Optimized for SEO
  • Free premium plugins
  • Multiple headers and footer types
  • Fancy Headers & Footers style
  • Comes with premium plugins
  • Mobile responsive and retina ready

PREVIEW THEME

4. Soledad v6.3.1 – Multi-Concept Blog/Magazine WP Theme (Worth $59)

If you are looking at positioning yourself and your blog as an expert within your field or niche, you should consider getting the Soledad WordPress theme. Even though it is for “professionals”, it is a very beautiful theme with lots of features that will encourage your readers to share, like and engage with every post you publish.

Pros

  • Multiple Demos Available
  • Supports all major plugins
  • Guest Authors and Multi-Authors Posts with Co-Authors Plus Support
  • Built in beautiful customizable share buttons
  • Sticky sidebar
  • Table of content and numbered headings
  • Super fast clean Mega Menu
  • One click demo import and demo switcher
  • Social media integration and live embeds
  • Beautiful justified galleries
  • Paginated posts
  • Post view counts and reading time of post.
  • Supports Woo Commerce
  • Modern, Clean, Responsive & Intuitive design
  • Optimized for SEO
  • Beginner friendly
  • Fancy Headers & Footers style
  • Comes with premium plugins
  • Advanced dashboard and theme settings

PREVIEW THEME

5. WorldNews – Magazine RTL Responsive WordPress Blog\Magazine(worth $79)

The WorldNews WordPress theme is both clean, modern looking and a responsive blogging theme. It comes packed with over 12 Homepage style demos to pick from. The homepage of a blog is very very very important as much as the post page.

I really love the demo homepages that the people at WorldNews created for this theme. I love the block feel and how it makes the blog look and feel minimalistic, yet clean and beautiful. The font system used for the headings and body text is clean as well, I like it. If I wasn’t making use of the theme I currently have, I would definitely opt-in for this theme.

PREVIEW THEME

I hope you found one or all of these themes useful.

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Top 5 Differences Between a Boosted Post & Facebook Ads

Top 5 Differences Between a Boosted Post & Facebook Ads

When asking a business if they utilize Facebook advertising, the majority will say yes. Unfortunately, most of them have only utilized the Facebook boost option, which pales in comparison to Facebooks Ads within the ad manager.

Because of how extensive the ad manager within Facebook can be, many businesses choose to simply boost their posts without knowing the full capability that Facebook ads present to their business because of the convenience. Which brings up the question, what is the difference between Facebook Ads vs Boosted Posts when it comes to advertising your business on Facebook?

If you’ve ever wondered about the difference between boosting a post on Facebook and running an Ad on Ads Manager, then you will love this Post.

What is a Boosted Post?

A boosted post is a post to your Page’s timeline that you can apply money to in order to boost it to an audience of your choosing. This is the simplest way to advertise on Facebook, As you can see below, it is conveniently located in the bottom right-hand corner of your post so that you can advertise at a click of a button on Facebook.

The objective of a boosted post is to maximize the visibility of that particular post so that users can take certain actions such as liking, sharing, and commenting on that particular boosted post.

What Are Facebook Ads?

While boosting a post is still considered an ad, Facebook ads are created through Ads Manager and offer more advanced customization solutions. There are many advertising objectives to help you reach your specific business goals and the audiences you care about most.

The reason why you want to have more objectives at your disposal when advertising on Facebook is that you are defining what actions you want audiences to take when they see your ad. You can also follow your buyer’s journey directly, to better optimize your campaigns towards your audience’s specific needs.

Here are the 5 reasons why you should choose Facebooks ads over boosted posts:

1. Facebook Ads Offer More Objectives Than Boosted Posts

Within the Facebook ads manager, there are 11 objectives that you can choose from opposed to the 2 objectives that the boost post option provides you. The reason why you want to have more objectives at your disposal when advertising on Facebook is that you are defining what actions you want audiences to take when they see your ad. You can also follow your buyer’s journey directly, to better optimize your campaigns towards your audience’s specific needs. By choosing certain objectives you are spending your advertising dollars more efficiently at an audience that is likely to convert into a lead or an eventual sale.

Here are the 11 Facebook ad objectives and what they cater to:

  • Brand Awareness – Increases the awareness of your brand by reaching more people who are more likely to be interested in your brand and pay attention to your ads.
  • Reach – Show your ad to the maximum amount of people as possible.
  • Traffic – Optimize your ads to lead your potential customers to a destination on or off Facebook such as your website, messenger conversion, or app.
  • Engagement – Can get mistaken for the boost post option. This objective gets more people to engage with your page or your post. The reason why this objective is more impactful than the regular boosted post is that you can target more engagement to not only specific posts but also events, offers, and page likes.
  • App Install – Get more people to download your app by sending them to the app store where they can download your app.
  • Video Views – Promote your videos to get more people to view your video content such as product launches, brand stories, and behind the scenes footage.
  • Lead Generation – Drive and capture more lead information such as e-mail addresses and phone numbers from people interested in your business.
  • Messages – Entice people to send you messages or have conversations with your business on messenger to answer questions and offer customer support.
  • Conversion – Have more people take valuable actions on your website, app, or messenger such as adding payment info or making a purchase. You can also add a Facebook pixel to track these actions.
  • Catalog Sales – Create tailored ads that show items from your catalog or e-commerce store based on your targeted audience.
  • Store Visits – Promote multi-location brick and mortar businesses that drive more traffic to your locations.

2. You Can Create And Target Custom Audiences With Facebook Ads

With Facebook Ads, you have more customization when it comes to creating and nurturing your audiences. As you can see below, you have three options when creating audiences on Facebook’s ad manager: create a custom audience, look-alike audience, and saved audience.

3. You Have More Placement Options And Customization With Facebook Ads

Facebook Ads allow you to have numerous choices when it comes to the placement of your ads on Facebook, Instagram, and Messenger. Unfortunately, when using the Boosted Post option, you do not have the ability to customize where or how your ads are placed.

By having complete customization of where your Facebook Ads are placed, you are giving yourself the ability to only serve your ads where they are most effective. For example, if you were running a conversion campaign ad on Facebook, you would want to exclude the “Audience Network” placement. The reason being is the “Audience Network” placement is on mobile apps and websites off of Facebook and Ads on these places rarely convert.

4. Boosted Posts Have Limited Creative Options While Facebook Ads Have More

In order for your Facebook Ads to stand out and entice users to take action, your creative has to catch their attention. Unfortunately, with the Boost Post option, you are only relegated to the single image and video ads.

Facebook Ads not only allow you to use single image and videos ads, but they also allow you to use an additional three types of formats, depending on the objective you choose. For example, if you were using the conversion objective you can choose the carousel, slideshow, and collection format for your ad creative, in addition to the single image and video ad format as seen below.

5. You Can Add Call To Actions On Your Facebook Ads

Adding a Call to action on your ads serves as the transition in the buyer’s journey. It makes it easier for your potential customers to take the next action or step. Nothing is worse than having a potential customer confused or disappointed because they don’t know the next step or action to take.

Because of this, not having a call to action on your ads will kill your conversions. So why choose the Boosted Post option when you can utilize Facebook Ads because of the ability to add a call to action?

Should I Ever Use Boosted Post?

Boosting a post is a great way to ensure your posts are shown to more users, and it can be used to effectively grow brand awareness and even to drive page likes. Boosted posts are optimized to drive more engagement (like likes, comments, and shares) on your content, so if that’s an important part of your Facebook strategy, they can be a great fit.

But if your advertising goal is outside Post Engagement, then Boosting a Post won’t be good. You would have to consider running a Facebook Ad from Ads Manager.

Here’s the BIG takeaway.

“The secret sauce and key to marketing online successfully and creating ads that connects, attracts and brings a return on your investments is to connect with people who might already be interested in what you have to offer – based on their pains and desires and using language and words they understand”

I would love to send you 2 Videos for FREE, one of which is called “Anatomy Of A Great Ad” and the other is called “Examples and Deep Dive of Great Ads”. In these videos, I take you behind my shoulder and show you what really makes a great ad, I break down Facebook ads the way top marketers and businesses do it!

In order to learn what I will be sending to you for FREE, I had to spend over a thousand dollars enrolling on top Facebook marketing courses from experts in the field.

To get the videos, just enter your name and email so I can know where to send them to!

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Best 15 Facebook Ads with High Conversion Rate

facebook-ad

Facebook Business Manager makes it really easy to build an ad from scratch. All you have to do is choose a format, then fill it in with information about your business.

The real challenge is to choose the right format for image and text.

There are hundreds of ways you can design your ad with Facebook’s ad options.

Where do you start? Luckily, we’ve narrowed your choices down to 15 easy-to-apply Facebook ad templates.

Start designing by defining your objective for your ad campaignthen picking the right template for the job.

Let’s get started!

15 Free Facebook Ad Templates

Just like every call-to-action has a different purpose, so does your Facebook ad template.

The following ad templates cover the primary actions that you want your customer to make. Use the menu to jump ahead to the template that you’re interested in, or read the complete guide below:

Facebook Ad Template #1: Increase Mobile App Installs

To increase mobile app installs, you’re going to need to create standout ads for mobile, where it’s easier than on desktop to download an app. The key to a standout mobile ad is to show your app being used in relatable situations. That way, when a mobile user is scrolling through their Feed in their downtime, your app strikes them as the thing they’d rather be using to perform an action they find appealing.

It’s important to deep link to your mobile app or the app store to the right audience. Dynamic ads enable deep linking, a gamechanger for increasing installs.

facebook ad templateFacebook Ad Template #2: Establish Brand Awareness

You’ve developed pitch-perfect branding for everything that represents your business, which goes beyond just a logo and a color scheme. That’s where you can turn to video, the perfect medium to hype your business. For video ads, the first thing users see is the thumbnail. The trick to getting people to watch is to feature a main character mid-action. Having a really clear main character in your video thumbnail is a great way to get people to watch the rest of your story. The thumbnail makes people ask “why”.

The copy should tell people where the story takes place, as the text is where people will look to for more context around the thumbnail.

ad templates

Facebook Ad Template #3: Smash Product Catalog Sales

When people have too many choices, it’s tempting to just have someone else make a decision for them. Curating products is a high-level way of making the decisions that your viewers will appreciate. To curate your products for your ad, group together similar products into a Collection. Collections are different from Carousels in that they link to an immersive in-app experience, including browsing and learning more about the products featured.

Not only will your Collection drive cold traffic through visual appeal, but you can also drive product catalog sales up by targeting people who’ve already expressed interest for a certain kind of product on your site.

Whether it’s shaped, texture, color, or item type, pick out the items that together form a sense of cohesion. You can feature one item per photo or similar items across all photos.

facebook ad design

Facebook Ad Template #4: Drive Traffic to Your Site

Facebook carousel ads are the perfect way to drive site traffic. Each carousel lets you use up to 10 pictures in the space of a single ad—meaning more room to show off what your site offers. The best way to use this space is to showcase your product from multiple perspectives.

Variety is a top reason people are compelled to shop at one store over another. Some customers might want to simply purchase the product—include your product against a simple background. Others might be drawn in by a model—feature your product in-use. Others still might just love the lifestyle your brand helps create—put your product within an aesthetic context.

For all the variety, it’s important for people to come away with a sense of your website as a whole. To instill unity in your ad, be sure to include a brand message that unifies the photos, as well as a business logo at the end of your Carousel.

facebook ad template examplefacebook ad design

Facebook Ad Template #5: Bring People to Your Event

It’s not enough to feature people in your event photo. To really pique your target audience’s interest, your event has to show that there’s more in store—but only if you attend the event. Your event ad can spark this curiosity by featuring people who are already engaged in your event activity. Instill a little FOMO by describing how your event setting is unique. Make it easy for people to decide at a glance if they are “Interested” in your event by centering the details of time and place.

advert templates

Facebook Ad Template #6: Get People to Start Shopping

Shopping in person is all about having options: flipping through clothing racks, scanning an aisle of groceries, trying on makeup. With carousel ads, you can simulate that experience online—all within the space of a single-photo Facebook post. The more options people have, the more time they’ll spend with your ad, giving you many more chances to bring them to your online store.

People should be able to tell at a glance what it is you’re selling, so it’s important to keep your photos consistent in color and structure. Foreground your product, and choose a highly contrasting color for the background. Examples below include attention-grabbing red for dishware (Target) and soothing nature for flight tickets (Travelstart South Africa).

Pair this with a promo to really pique your viewer’s interest and to get them thinking about spending on your site. And, of course, finish it off with a “Shop Now” CTA that takes your viewer directly to a landing page with your products.

facebook advertising template

Facebook Ad Template #7: Collect Leads with Sign Ups

If you want to collect leads, a great way to do so is show people exactly how they’ll feel once they’re using your product. A classic way to show this is before/after ads, which generate leads because they are relatable and show that your product delivers results.

Although you can’t add a before and after photo sequence as per Facebook’s terms, you can still give the same effect with an illustration that represents how great your product is. Whether it’s through color, light, or detail, illustrations grab attention to the positive aspects of your product by standing out amongst all the other faces in the crowd of a Facebook feed.

What’s important is that your image features the “after” results of sign up, and your copy makes an exclusive value proposition. By asking “Does Your Car Qualify”, Uber makes people hope their car qualifies so that they can achieve the “after” state of a car full of cash. By headlining with “the top 5%”, Hired reveals the “after” state as smiling, vibrant people in a new workplace exclusive to that qualifying 5%. For both ads, you can only know more if you sign up, which drives your lead collection.

design of a facebook ad

Facebook Ad Template #8: Generate Leads with the Power of Free

People love free things, but they’re more and more skeptical of them because they think there must be a catch. Valuable products come at a price, so to lead with the power of free, you have to make that “catch”— like a time limit on a trail — clear to people within your ad. This will build trust and people will feel more comfortable signing up. Keep the “free” part of your offer subtle and specific.

At the same time, the ad should communicate your product’s value — how it makes users’ lives better. To do that, use the image space to grab your viewer’s attention with a solution to their problem, paired with a crisp, simple graphics. Notice how our example ads directly invoke a problem that a customer faces, both in their image and their copy? This is a great way to both grab attention and intrigue viewers.

facebook ad template example

Facebook Ad Template #9: Increase Post Engagement

The more suspenseful you can make your post, the more people will interact with it. It all boils down to conveying a single idea. An image with a lone, anonymous figure, generates intrigue and mystery. A divisive headline gets people to think about where they stand on a topic–––and click through to see where other people stand. Ad text that makes an argument gets people intrigued about how a post (and all its commenters) will back it up. Sandwich your image with this dramatic copy, and your entire ad will get people clicking to satiate their curiosity.

Facebook Ad Template #10: Advertise Your Chatbot

Nothing ups your customer service game like personalized, immediate support—your chatbot is the way to go on this front. Messenger chatbots allow you to engage directly with customers, which means more loyal customers. To get the word out about your new chatbot, you can center your ad on showing the bot in action. People can be wary of robots of any kind, so be sure to humanize your bot by giving it a name, or including copy about how it’s friendly and helpful.

Facebook Ad Template #11: Drive Traffic to Your Store Location

When you’re brick and mortar, it’s all about geotargeted ads that entice people with your products and then seal the deal. The key to making a successful ad that drives store location traffic is to make your viewer’s navigation seamless. Each picture is an opportunity to hammer home your “Get Directions” CTA, making navigation a one-step process for mobile users. In your copy, emphasize a great reward for little effort. Timing is also important—in the two food ads below, dinner versus late-night yields different audiences and intentions.

facebook ad template

Facebook Ad Template #12: Learn More About Your Customer’s Preferences

Every conversation with a customer is an opportunity to build a better profile of their preferences, and Messenger is the perfect platform to ask customers directly about their needs. Not only do these conversations help people shop better, but they also help you retarget people to the products they are actually interested in.

Messenger ads help you learn more about your customer’s preferences by narrowing people’s desire for a general product (like a drink) down to something more specific. To get people to use your Messenger function, make a product offer and pair it with a Send Message CTA. The offer should be general enough that it leaves room for people to express their preferences within the app.

facebook ad call to action

Facebook Ad Template #13: Boost Conversions

The best way to boost conversions is to tailor your ad to an audience that has shown interest in your product before—whether it’s a prior sale or click. Your ad copy should show what’s new about your business, to keep your customer’s impression of your business as up-to-date and evolving alongside them. You can do this by featuring a product that’s in-season (different from what your customer was looking at in their last visit) or new on the site. Play up your prior connection by addressing the customer directly. A single-image ad that features your product will do the trick; just be sure to find the right color contrast to bring out whatever item you’re featuring.

Facebook Ad Template #14: Garner Local Awareness

Whether you’re the new business in town or you just want to reach out to the new folks around your establishment, Facebook ads can help you raise local awareness. Local pride is on your side, so make the most of your knowledge of the neighborhood or city you’re in by making an event or location-specific offer. For the Subway around Mizzou, that’s food for their upcoming tailgate. For Pauly Presley Realty, it’s dog-friendly businesses in Austin. By including your business’ knowledge of the local scene, as well as providing valuable promotions and content, your ad is on track to building a long-term relationship with local (loyal) customers.

facebook ad template location specific ads

Facebook Ad Template #15: Boost Brand Engagement

Brand engagement is all about getting people emotionally invested in your brand. People get emotionally invested in something when they feel they have something to lose. When it comes to forging a bond between customers and your business, find a political/personal motivation that your customers can relate to your product. For Planned Parenthood, it’s women’s reproductive rights. For Grammarly, it took a creative leap—dating and attraction (to good grammar).

boost engagement ad template

Here’s the BIG takeaway.

“The secret sauce and key to marketing online successfully and creating ads that connects, attracts and brings a return on your investments is to connect with people who might already be interested in what you have to offer – based on their pains and desires and using language and words they understand”

I would love to send you 2 Videos for FREE, one of which is called “Anatomy Of A Great Ad” and the other is called “Examples and Deep Dive of Great Ads”. In these videos, I take you behind my shoulder and show you what really makes a great ad, I break down Facebook ads the way top marketers and businesses do it!

In order to learn what I will be sending to you for FREE, I had to spend over a thousand dollars enrolling on top Facebook marketing courses from experts in the field.

To get the videos, just enter your name and email so I can know where to send them to!

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Start Selling “Done-for-you” A.I ChatBots for $500 Each

Together, 3 Marketing Veterans have 32 Years of experience in developing cutting-edge Marketing Software.

It’s “Artificial Intelligence” Technology similar to that used by HUGE Fortune 500 companies like: Facebook Spotify Starbucks Staples The Wall Street Journal Pizza Hut Amtrak Disney H&M & Mastercard etc

 

If you have a WordPress site this is something you absolutely need and best of all it’s my free gift to you! Don’t let all the work you put into your site go to waste because some hacker crashed your site or your database got corrupted.

Download Plugin

If you need further help with this plugin, please notify me via comment or email.

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