Complete Guide to Chatbots in 2019


What Are Chatbots?

Chatbots are programs built to automatically engage with received messages. Chatbots can be programmed to respond the same way each time, to respond differently to messages containing certain keywords and even to use machine learning to adapt their responses to fit the situation.

Chatbots leverage chat mediums like SMS text, website chat windows and social messaging services across platforms like Facebook and Twitter and directly on your Website, Blogs, Online Stores or any Online Presence.

Chatbots come in all forms. There are business bots for satisfying customers. Facebook recently released a host of data proving the value of bots for business: A great Tool for Optimized for businesses, Marketers and Bloggers etc is ConversioBot.

  • 2 billion messages are sent between people and businesses monthly
  • 56% of people would rather message than call customer service
  • 53% of people are more likely to shop with businesses they can message

There are also some fun and goofy chatbots like Cleverbot, a chatbot that chats with real people and learns as it goes.

While they aren’t a new business tool, the utilization of chatbots has certainly gained momentum in the last few years. Data from Google Trends shows over the last five years, search volume around “chatbots” grew 19x as individuals and businesses began to realize their value.

But the questions then become: What types of business bots exist? How do bots save time and create a better experience? What do end users want to achieve when using these bots?

Responses run the gamut, and individuals are messaging chatbots for many different reasons. However, the key things your customers want from chatbots are:

  • To get a quick answer to questions
  • To resolve a complaint or problem
  • To get a more detailed answer to a query
  • Finding a human customer service agent

The data shows that you need to start leveraging chatbots to streamline customer communications, success and sales. However, chatbots aren’t just convenient for your consumers, they’re also great for your business.

Think you’re ready to start building chatbots? Learn how ConversioBot  can help do just that and allow you build from scratch or use pre-defined Chatbot templates to automate your sales and engaegement process

The Value of Chatbots

One way to stay competitive in modern business is to automate as many of your processes as possible. Evidence of this is seen in the rise of self-checkout at grocery stores and ordering kiosks at restaurants.

In fact, Amazon just opened a store without any cashiers or self-checkouts, limiting human interactions to those only absolutely necessary.

The value in chatbots comes from their ability to automate conversations throughout your organization. Below are five key benefits businesses realize when using chatbots.

1. Save Time & Money

By automating conversations that would otherwise require an employee to answer, organizations save time and money that can then be allocated to other efforts.

Instead of having your reps spending all of their time answering inbound questions, those individuals reallocate time to proactively finding relevant conversations to join. You will save countless hours by automating responses with a chatbot.

2. Generate Leads & Revenue

Chatbots use direct messages to gather information necessary to provide effective support. For example, asking users why they’re visiting your page is one question that is likely asked in every engagement.

Automating this initial interaction allows users to share the information needed for the agent to better serve them without requiring a human to ask for it. For example, Drift’s website chatbot qualifies prospects and gathers their email addresses so a sales rep can follow up.

You can use your Chat and set a conversation that will take your customers to the sale. Using Chatbot Platforms that have predefined Templates you can easily set different goals skipping the work of building the questions, responses and so on.

3. Guide Users to Better Outcomes

Customers don’t always know where to go to find the information they’re interested in. In fact, your customers may not even know what it is they’re interested in. Maybe they just heard your brand name in passing and decided to explore. By asking a series of qualifying questions, you route users to the best place for them to find the information they want.

Think through some of the questions to ask that will route your visitor to the best possible solution. These questions vary by business type, but some common ones are:

  • What problem are you trying to solve?
  • What are your goals?
  • Where are you located?
  • What department are you in?
  • What industry are you in?
  • Would you like personal support?

Imagine a global organization such as an airline. Between departing locations, arrival locations, potential upgrades and a myriad of places to purchase tickets, there are an almost infinite number combinations for purchase.

By personalizing the questions a chatbot asks, those airlines direct customers to the best way to buy and create a better user experience.

This seamless user experience makes the painstaking process of planning a trip much easier for both the user and the business.

4. Provide ‘After Hours’ Support

Fast and 24/7 Response is what businesses dream but unless you have a very big budget and Staff it can be impossible. Organizations that don’t offer 24-hour support won’t provide answers when the office is closed.

By using a robust chatbot when your business is closed, customers still gain access to the information they need.

This is especially important as consumers expect a quicker response than brands can guarantee. According to reports customers expect a response between 0-4 hours. However, brands typically take 10 hours to respond.

Chatbots help you significantly decrease the average time to respond, bringing you closer to your customers’ expectations.

5. Engage Users in a Unique Way

Traditionally, customer questions were routed to businesses via email or the telephone, which made user experiences fairly standard and non-customized. But chatbots offer a new, fun and interactive way to engage with brands.

One great example is Domino’s Pizza’s Twitter. Domino’s allows customers to order pizza by simply sharing an emoji. The Domino’s bots then route those orders and ask additional questions if necessary.

Another great chatbot example comes from Fandango. Unlike the days when you had to spend time sorting through Moviefone’s options via its 1-800 number, you now go to Fandango’s social profiles and leverage its chatbots to find movie times and theaters near you.

These seamless and memorable user experiences ensure that your users will think of your bots the next time they’re looking for dinner and a movie.

Are you curious to learn more about social media chatbots? Fill in a bit of info below and someone from Sprout Social will reach out to discuss how to build Twitter and Facebook chatbots

=> Check out Conversiobot and use this tech for your Website

Getting Started With Chatbots

Eager to start creating your own chatbots? Who wouldn’t be. Once you get beyond the initial fear of letting a bot assist you, the idea of creating and launching your own is exciting. Think of all the time you’ll save for new activities.

When Starting as New user of Bots, The Bot Templates available is like a Plug’n’Play System and you can gotta do is fine-tune to your brand. Conversiobot once again offers great templates…

But, We’ll walk you through the most important things to consider and the steps to walk through when getting started to build from scratch.

1. Define Your Goal & Use Case

With such a wide spectrum of interesting use cases to choose from, it’s tough to nail down a specific goal for chatbots. Spend time doing some discovery at the onset to define your goal and then start to craft your use case.

Are you looking to resolve customer service issues? Promote a new product? Or generate quality leads? In order to find out which use case will be most effective for you, chat with your website and social media teams.

Whatever the case, be mindful of what you’d like to accomplish as you begin to build out the experience. Like said earlier, having a platorm that offers Bot Templates with diferent goals and niches can prove to be a gamecharger.

2. Choose Platforms to Leverage

Your chat conversations will differ based on the pages, networks and channels your programs live on. Consider your options:

  • Your website
  • Facebook Messenger
  • Twitter Direct Message

Someone coming to your homepage is likely more knowledgeable of your products than someone who gets to one of your blog posts, and your bots need to be programmed accordingly.

Gather as much information on your audience as possible, then use it to guide the questions you ask in step three.

3. Build Out Your Content Strategy

Next, figure out what content you’d like customers to engage with throughout the chatbot interaction.

Try starting with FAQs. Think about what questions customers are likely to ask your chatbot, that way you build out the proper flows to guide users to the best possible answer.

If you’re unsure of the frequently asked questions, look internally to teams that interact with your customers.

  • Customer Service: Your customer service reps likely talk to your customers more than anyone else at your company. Ask them what trends they see in customer questions.
  • Sales: Your sales reps probably chat more with prospects than anyone else. Figure out what questions stop a user from converting to a customer.
  • Marketing: Your marketing team, and mostly your social media marketing team, will have insights on why individuals reach out to you on social channels. These questions are crucial for your social media chatbots.
  • Quora: Quora is a site where users can go to ask questions about anything, including your organization. See if there are any questions including your brand. If you see any trends in questions being asked, you may want to consider adding them to your chatbot.

If you choose to be more creative and opt for a more marketing-focused experience, evaluate what existing content you have that best supports your goal before creating new content.

5. Write a Great Opening Message

The welcome message is incredibly important for engaging users and getting them to respond to your bot. The best opening messages we’ve seen are those that are compelling, set expectations and ask questions.

Be Compelling
Just because it’s automated doesn’t mean it has to sound robotic. Refer back to your bot personality and have fun with your message to get users to engage.

Set Expectations
First, let customers know they’re chatting with a bot so they understand potential conversation limits. Second, let customers know how and when they will chat with a real person.

Ask Questions
Once you’ve hooked your audience, ask them questions that will keep the conversation going. Use the important questions you found in step No. 3 to make sure you’re satiating customer needs.

6. Start Mapping Customer Journeys

Once you ask the first round of questions, start mapping out what the conversation journey may look like. You can do this with a chat tool like Sprout Social, or if you’re not quite there yet, start with building paths using shapes and arrows in Google Drawings.

This example looks at a fictional restaurant which needs to communicate things like store hours, specials and loyalty programs. Add all of the questions your user may want to ask you as possible replies they can click.

7. Find the Best Possible Responses

For each of the questions you’ve asked, figure out the best responses users can choose. Create multiple responses for every question that you ask so you’re more likely to satisfy the user’s needs.

8. Build Out All Conversation Trees

Now for every question you ask, and each response available for the user to choose, you must continue to build out the conversation. Some conversations may stop after one question, and some conversations may span multiple levels.

Spend time making sure that all conversations fully satisfy customer needs. When the conversation gets several layers deep, it may be time to push that user to a live representative.

9. Add Some Visual Components

Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation, even if it’s just a wave hello!

Not only does media bring more personality to your messages, but it also helps reinforce the messages you send and increases conversation conversion rates.

10. Guide Customers to Checkout Using Call-To-Action Buttons

The chatbot interaction culminates with the call to action once a user has responded to all of your questions and is ready to move forward. Your call to action is a button you can add to your chatbot conversation to drive users to a specific goal.

Use call-to-action buttons to lead consumers to a specific product category or page on your website, to share their experience with a friend on social or directly to the checkout page. Your bot can be your most valuable conversion tool by pushing users to their final destination.

Think carefully about where you want your customers to land. This is important because the interaction with your brand could lead to high-value conversions at scale, without any manual sales assistance.

11. Test Your Conversations

As you can see, chatbot journeys can quickly become complex maps of conversation. In order to make sure that all users are finding valuable information, and not getting stuck or frustrated with your experience, make sure to test every single possible interaction.

Most chatbot platforms have live preview functionality, so you can test all of your flows without having to push your bot live.

12. Push Live & Monitor

Once you finished all of the above steps, you’re ready to push your first chatbot live! Just make sure to monitor users as they interact with your bots to make sure there are no leaks in journeys or places individuals consistently get stuck.

Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love.

You can Skip a great deal of these steps and just move on to customizing Bot Templates for your case. That again is why you need to get a platform that offer Templates.

==> Learn More Website Chatbots with Conversiobot

Social Media Chatbots

You now have a better sense of how to create your own chatbots, but step one of that process raises an important question: how do you choose which platforms to leverage?

There are different platforms – Social Media or Website…

Website Chatbots

We’ve come a long way from the days of “live chat” on websites. These days chatbots are intelligent and capable of completing a host of different tasks. Everything from booking meetings with sales reps to pushing prospects further down the funnel with engaging content can be done.

There are so many Great Website Chat Platform. Drift is an Industry leading Platform with a Subscription based Model.

There is also Conversio which was made by a Marketer and structured in a way to allows small businesses and marketers to get the power of Niche Specific templates structured for various as well providing an exclusive Lifetime Access without the monthly fee.

What Can Chatbots Do?

Bots have the ability to make engaging with prospects and customers as seamless as possible.

Connect With Prospects and Customers
Chatbots are smart enough to know when a visitor opens a sales email and then visits a landing page. With the help of Drift and ConversioBot, sales and marketing teams can use chatbots to trigger conversations with prospects on their terms, when they need assistance the most.

Reduce Friction In the Sales Process
The purpose of chatbots is to make it easier for people to buy. Chatbots can be leveraged as a tool that replaces many of the steps in the typical B2B buying process, resulting in greater sales velocity and more closed deals.

Why Would Anyone Want a Bot On Their Website?

Being able to start a conversation with a chatbot at anytime is appealing to many businesses who want to maximize engagement with website visitors. By always having someone “on call” to answer questions and book meetings with prospects, chatbots also make it easier to scale lead generation with a small team, or no team at all.

==> Learn More About Website Chatbots

Chatbot Examples

As you move forward with your plans, remember this isn’t all about you. It’s about creating a unique experience for your customers.

When deciding which chatbots to implement, it’s important to understand your audience and evaluate the communication channels you use to connect with them. This will help you prioritize which types of chatbots you should implement and what messaging you should utilize.

This is where conversiobot comes into play as it structured around DFY tools so you can easily start getting results quickly even as a newbie while also allowing flexibility to Pro Users

Here are four excellent examples of how brands are providing value to customers through chatbots:

1. Evernote

Evernote is a great example of a company effectively leveraging chatbots for customer service. They’ve created a robust experience to collect support tickets to hand-off to internal teams for follow up.

Chatbot Apps

As you get excited to start creating your own walking, talking robots (maybe not the walking), here are some tools that can help you on your way. We’ve chosen chatbot tools that will satiate your social media, website and customer support ticket needs.

Chatbots Platforms like Conversiobot, Drift, LivePerson and Many Chat are great…


NEW “AI” Technology Transforming Virtually ANY Website Into An Automated Leads & Sales Machine.  This a Tested Chatbot software that allows anyone build simple and Complex Bots as well tailored Niche Templates and tools for marketes, business owners and service providers to deliver bots faster, easier and better.Best part is for the V2 Launch, you get this conversiobot for a Lifetime Access and never pay monthly.

==> Learn More About ConversioBot

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5 Quick Hacks To Increase Engagement & Conversion On Your Website

woman with laptop (1)

Websites play a very important role in today’s business world, it can be said that a business that doesn’t have a website can be deemed as “non existent” and one with a poor user experience and interface will be deemed as “not serious”. So, websites are quite an asset for a modern day business. Now when it comes to your website, extra attention should be paid to every detail in order to ensure that it performs well to serve its purpose.

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4 Automations You Must Have To Make Your Ecommerce Business a Success

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Technology get exciting and easy to use each day, and allows to automate nearly any process or procedure that would have historically clogged up our days and sometimes nights. The beauty of many of these automations is that they’ve become rather inexpensive to create – another benefit of advancing technology – so there is often strong competition in the space.

As a consumer you have options and the options even gets better everyday.

Without much talks, let take a look at four must have ecommerce automations that have the capacity to save enormous amounts of time.

1. Desk

When you’re on a site and are in search of help, then stumble upon its “support forum” that’s chock full of helpful articles and the ability to submit a ticket to the company for further assistance, that automation process is done by  Desk – or one of its handful of competitors.

This automation is important because it allows you to create and host a public and ongoing dialogue between you and your customers, which can reduce your inbound questions tremendously by providing the answers to the most often asked questions in a living and breathing forum.

When you have a “ticket submission” from an inquiring consumer, you can create “jones” – or automated responses – for your most typical questions that allow you to respond in seconds with what feels like a personal touch.

You can also set up a live chat function, along with a laundry list of other options.

2. Shipstation

In the Early stage of a startup, it likely makes sense to keep control of as many of the processes that you possibly can.

Now, since  I’m preaching “automation” in this article, which would typically mean utilizing the services of a third-party logistics (3PL) firm for order fulfillment.

I do, however, believe that at the point of launching your product – and for at least the following few months – it makes sense to control all processes that have a direct interaction with your customer.

Ok, haven’t said all that,  Shipstation is a tool that integrates with your shopping cart and your, UPS or FedEx accounts.

Rules – called “automations” – can be easily set that allow you to login to Shipstation and just click “print,” resulting in the creation of all necessary packing slips and shipping labels – an extremely simple and incredible time saver. How amazing.

3. Facebook videos

Alright, this typically wouldn’t be included as an automation, but it has worked well for automating revenue so I’m doing it anyway!

This is the drill: If you can figure out how to use Facebook videos within your ad platform, you can effectively automate your marketing, and thus, automate your revenue generation in a surprisingly controllable manner.

the Facebook video platform can be used as a main source of daily customer acquisition. the system can be dialed in to the point that it requires less than 15 minutes of maintenance per day and generates a scarily dependable revenue stream.

4. WooCommerce

You can not do without a shopping cart on an online ecommerce store.

The good news is that there are a number of great options that will plug right into your website that are both easy to setup and maintain, as well as mobile optimized — which is incredibly important.

There are a number of option, Shopify, Magento to mention a few, but we have had our success with “WooCommerce“, which happens to have a plugin or extension for about anything you could possibly need. Creating a subscription payment system, want a rewards or referral program or in need of a certain reporting function? No worries, just plug it in.

Have you used any automation on your ecommerce business and you feel is also good? please share with us in the comment section below.



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idea honcho

e-Commerce is no doubt a place of high profitability, Only if you have the right informations, products and market to sell. In this industry analysis and demands helps to boost your sales.

To succeed in ecommerce you need three things: profitable, in-demand products to sell, the skills to market them, and the drive to succeed.

I have no doubt you already have the winner’s mindset. You’re constantly learning, researching and preparing for success. But 2019 is the year of action. This is the year to commit to starting a business: the year to test new products, create new ads, and market, market, market. It’s time to implement everything you’ve learned over the past twelve months.

To give you a head start, we’ve compiled a list trending products in 2019 that you can consider selling and what you can do to market those products.

All the trending products on this list can be found in Oberlo.

Men’s plaid shirt

In September 2018, shoppers went mad for plaid, making it one of the biggest fashion trends of the year. But that doesn’t mean this trend is showing signs of slowing down. Just take a quick look at Google Trends.

very year in the autumn and early winter months, plaid searches re-emerge as a seasonal trend. But don’t be discouraged if you’re starting your store in spring. You’ll need a few months anyway to build up your search rankings, especially if you’re starting from zero. That way you can capitalize on sales towards the end of the year at a fraction of the cost—organic traffic from search engine optimization (SEO) is cheaper than paid advertising in the long term.

The best thing about selling plaid fashion products is that you can create a standalone category in your fashion store called “Plaid,” or adopt the trend subtly in your collection of shirts. Either way, you can capitalize on the seasonal trend while allowing yourself the freedom to promote other trending fashion styles as well.

When it comes to trending products with a plaid pattern, start with the simple designs first. Plaid shirts like this one follow the traditional style, making it one of the most popular plaid shirts to date. It may seem counterintuitive to choose the same best-sellers that everyone else is selling too, but you’re far more likely to sell a proven product, especially if you’re just starting out.


For the second year in a row, this product category has made the list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billionin sales. What started as an undergarment has transitioned to a piece for everyday wear.

Fashion retailers are also stocking their stores with bodysuits which help create a slimming silhouette. The shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top, though shapewear is still popular within the lingerie industry where it first emerged.

What makes this product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category on a store for general apparel, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base.

You can sell trending products like this breathable shapewear, which has been skyrocketing in sales in the past 30 days. It’s anti-slip and it creates a visibly slimmer figure for your customers.


Around 1.2 billion watches are sold globally each year. And the number keeps rising. Last year we saw the rise of minimalist watches. For 2019, smartwatches will likely continue trending upward. December tends to be the peak month for watch sales—while you can sustain year round sales with a watch store, it would be wise to include a relevant summer accessory to ensure higher profits.

Facebook and Instagram tend to be the most popular channels for growing a watch store. Many watch retailers have influencers take lifestyle shots from where they are in the world, with the typically outdoorsy and luxurious images being perfect for use on social media. Dropshipper Tim Kock launched a watch store and was able to make $6667 in roughly eight weeks.

You can start your first watch store by selling this bluetooth smartwatch which includes a built-in camera, sound recorder, step counter, sleep monitor, calendar, and more.


Minimalist jewelry

Some people prefer the finer things in life. Fortunately, minimalist jewelry has been seeing strong sales growth for online retailers in the jewelry space. Even Google Trends shows there have been more frequent, high volume searches from consumers for this type of jewelry. Despite an expected annual growth of 2% until 2021, there has actually been an overall decline in the number of jewelry businesses available.

When it comes to marketing trending products like these necklaces, the ideal place to find customers will likely be on Instagram, Pinterest, and Facebook. A simple way to elevate your jewelry store’s presence is to create videos featuring your products. Videos tend to get bigger slots in Instagram’s Search and Explore pages, which will likely create more visibility for your posts. Also, most jewelry retailers tend to post pictures, giving you a competitive advantage if you’re willing to put in a bit more work.

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How to Keep Your E-Commerce Customers Happy While Handling Negative Comments

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It’s no big news that, social media is great way to promote yourself and spread your business’ message across the web. For e-commerce stores, a few social shares can quickly snowball into unbelievable success.

Unlike brick and mortar stores, e-commerce has the benefit of being available 24/7.

But this accessibility is a 2-way street; your customers can shop anytime, but they can also send feedback and share comments at all hours of the day.

This problem is amplified if your e-commerce has a social media account on Facebook, Twitter, YouTube and Pinterest

In that case your business is exposed to an entire planet of opinion.

A comment option is beneficial and it can also be used as a means to also drive negative comments, especially from unhappy customers.

Believe it or not many businesses have been brought to their knees after a barrage of negative feedback, broken down/shut down as a result of a huge number of negative comments by their consumers.

“First rule of business: Stay out of mine” — Nathalie Goodwill

The often ignored big picture is the fact that negative comments can actually help build a better business if they are heard and the get the attention they deserve. Here are 3 ways comments can help your business progress:

1. Improving your products and services

When you take time to read your customers feedback, you will get a better understanding on what people like and dislike about your organization.

If you are getting positive and happy comments, that’s great, keep it up don’t lazy away. Incase you are getting negative comments and feedback from your customers, think about the issues that your customers have and do you best to alleviate those pain points.

As Roy L. Smith said, “The successful man is the one who finds out what is the matter with his business before his competitors do.”

2. Building a relationship

Taking time to respond to your customers feedback (especially the negative feedback)  it helps builds a strong relationship between you and your customers. They feel important and part of your business. This leads higher customer loyalty and can even lead to word of mouth recommendations.

It also promotes customer security, they feel safe knowing that you have replied them or taculing the issue at hand.

3. Free shoutouts through word of mouth

Comments response (both negative and positive) should be part of your overall business strategy.

Doing this sends a powerful message out to your customers and demonstrates that you are involved with your business and care about the feedback you receive. Sometimes, a well thought out response can take a harsh and angry comment and turn it into a viral publicity stunt that shows off your business.

The big question here is ….. how should you respond to comments?

A. Dealing with positive comments

Nothing can be compared to receiving a positive feedback. This means you’re doing something right but you shouldn’t just sit back and revel in your own awesomeness.

Instead, share the love! Taking a couple minutes to send a quick thank you will do wonders for your brand.

If you have a core customer base who have stayed loyal or are providing consistent good feedback, don’t be afraid to send them a free sample or two; we promise you it will pay off big time.

B. Dealing with negative comments

Dealing with negative comments can be a bit trickier… Though these comment smight hurt you, if you are a normal human being.

It’s no news that the internet is a mean place, but even in the face of a truly scathing comment remember this; kill em with kindness.

Tackle each negative comment as they come in and sift through the anger to find the truly valuable feedback.

incase a negative commenter has a point, let your customers know that you are sorry and that you are doing your best to find a solution. Never hold back apologies and ensure you make adjustments.

But don’t leave it there, the best business will find a way to make their customer happy.So find that solution, share it with the upset consumer, and reply to the original comment to left future customers know you are there to support them.

Ensure you satisfy the customer at last, even though you may not satisfy all but keep the loss minimal.

BONUS: As with a good customer who sends love, sometimes a free sample or two can help sway the opinion of a once scorned customer. Giving away a little something for free can often save even the most tarnished relationships.

Lastly, if you feel you’re being trolled or that a customer truly isn’t being reasonable, try to handle the situation with humor. If you’re doing a good job your customer base should stick up for you and help deal with someone who is trying to mess with you.



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5 Simple steps to start your eCommerce Business

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The E-commerce industry has been enjoying major increase over the years, turning dreams to reality.

E-commerce sites have seemingly increased over the years with the emergence of high profit in the e-commerce business.

Since 2014 when e-commerce businesses made over $3 trillion in US alone as retail sale, the chase and increase for profits has not dropped on the e-commerce business.

Without much emphasis on E-commerce, lets go straight to why we are here.

In this article i will show you how to setup your own e-commerce business follow these 5 simple steps:

Choosing a product

They are so many aspects that needs to be considered when starting an e-commerce business, but the first question still balls down to, what will you selling?

The e-commerce space is very competitive so you need to look out for where you have an advantage. This could mean selling a product you create, selling to a niche community, or picking up on new trends early. Ensuring you have a viable product from the beginning will help lay a strong foundation for your e-commerce business.

Developing a business plan

Failing to plan simply means planning to fail.

Developing a clear business plan is critical to establishing a successful business and just because your e-commerce is online doesn’t make it an exception.

Your business plan needs to include a strategy for financing, marketing, and advertising the business.

A clear idea of how you’ll reach success and what milestones you need to hit along the way needs to be established.

The most important outcome of this stage is to develop a long term plan of what you would like your business to become.

Setting up your ecommerce website

If you have a technical or background knowledge about building a website, building a website from scratch is always an option.

But a high chance is that you will take advantage of a pre-existing resources to create your online store.

With sites like Shopify and Squarespace Commerce you’ll be able to purchase your own domain name and use their tools to build a custom website from the ground up.

As soon as you are done with the technical part of your site set up, the next step is to move to design of your website. You need to set up the theme, headers, and organize your products into easy to navigate categories. You’ll also need to complete your store’s About Us section and decide whether you’ll be using a company blog.

As soon as you are done with that your site is up.

Inventory & shipping

You also need to think to about building an inventory. If you’re not going to be manufacturing your products yourself, you will need to get a supplier or find a solution that allows you to distribute through reselling.

Shipping is another consideration that can make or break your business. If you choose an inexperienced shipping partner your customers could suffer a poor experience leading to negative reviews. Take the time to understand what different logistic companies can provide and if you’re unsure, search properly and also ask questions.

Marketing your website and Maintaining the business

Wrapping this up with last part, you need to follow carefully.

Once you’ve established your business, built up your inventory, and worked out all (or at least most of) the bugs on your website, it’s time you start thinking about the official launch of the business.

The main determinant of how you launch your site is the sole dependant on the resources you have available. If your business is small, be sure to leverage social media to advertise your site.

After the launch your marketing shouldn’t end, make sure you are using Google Analytics to better understand you customers and their habits. To be effective you’ll need to consistently grow your customer base.

As soon as the site gets up and running the remaining objective is to continue maintaining and growing your business.

Try to stay on top of all technical aspects and continue weeding out any bugs on the site. You’ll also need to stay on top of the company inventory, make decisions about new and discontinued products, and provide customer service to keep your customers happy




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9 Tips to Make Your Ecommerce Business Wildly Successful

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Since 2015 and for years to come, the ecommerce economy is expected to continue its upward trajectory and rapid growth. As an entrepreneur, this opportunity for success and sustainability is exciting, promising and intriguing. Whether you’ve already been involved with the launch of an ecommerce business in the past or are looking to get involved with your first venture, now is the time to get your foot in the door. Indeed, from 2010 to 2013, total U.S. retail ecommerce sales increased from $167.3 billion to $263.3 billion. Last year, that number jumped up to $304.1 billion, and trends suggest 2015 will top off somewhere around $347.3 billion. For perspective, total estimated retail sales in the U.S. came in around $3.19 trillion for 2014. That means ecommerce sales made up approximately 9.5 percent of total U.S. sales — and that share is expected to grow.

However, those numbers pale in comparison to the predictions financial analysts and industry experts are suggesting for the next three years. In 2016, 2017 and 2018, sources say the total projected U.S. retail ecommerce sales will come in around $392.5, $440.4, and $491.5 billion, respectively. If those numbers hold true, that will be more than a 41 percent growth from this year to the end of 2018.

While the ecommerce economy is poised for significant growth in the coming months and years, you can only expect to see results if you approach it in the right way.

That means focusing on the following critical tips for ecommerce success.

1.  Don’t rush the launch.

The biggest as the first mistake unsuccessful e-commerce entrepreneurs make is rushing or forcing the lunch of a new website.

Just like a wedding ceremony, you only get one shot at launching your website, you can’t make a mess this up. You just have to get it right.

It’s okay to purchase your domain name and throw up some sort of “Coming Soon” page.

You should avoid the big reveal until you’ve laid some substantial ground work (SEO, content marketing, social media, paid advertising, etc.).


2.  Put the focus on the user.

This is no secret at all, the biggest shortcoming of ecommerce businesses is the inability to let their customers touch, feel, smell, and see (firsthand) products before making a decision.

Since there is no current solution for solving this problem, you can compensate for this deficiency in other areas of the business.

Some of the best tips include offering appropriate pricing, giving free shipping and making the checkout process easy with simplified shopping carts.

3.Make sure to test everything.

Before, during and after you launch any ecommerce business, you should invest in testing and analytics.

Be in the mind of your consumers or customers, it is very important you think like the customer and figure out what’s working, what’s not, and the why behind those answers.

Here’s a look at some of the best A/B testing tools.

4. Work closely with social.

As an ecommerce entrepreneur it is totally unreasonable to delegate social media outsourcing to team members.

The heart beat of your business is the social media.

It gives you an uninterrupted glance into the lives of your customers. While it’s perfectly fine to have a social-media manager, it’s pertinent that you’re involved with it, too.

5. Incorporate social elements.

Following with the previous tip, it’s a great idea to include social elements on your ecommerce sites. Things like product reviews and testimonials follow buttons and even social login options all help the conversion funnel.

6. Go mobile.

According to Bill Siwicki of Internet Retailer references Goldman Sachs, “Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018…”

If you aren’t building ecommerce businesses with mobile in mind, you may be irrelevant in three to five years.

7. Stay on top of SEO.

The ecommerce economy experiences rapid growth. More and more businesses will be enrolling into this increasingly crowded space.

It will be more important than ever to stay on top of SEO in order to stand out from the competition.

Connecting with a skilled SEO will help you stay competitive in the long run.

8. Collect information.

Except you plan on launching a single site and stepping away (most entrepreneurs are tempted to keep trying).

It’s critical that you collect customer information and build databases to aid future launches.

9. Continue evolving.

The final part, never stop evolving.Technology, trends and customer tastes will change, and so must you if you want to succeed in such a variable market.

With these nine tips, you can be well on your way to becoming a successful ecommerce-based entrepreneur.

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