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Digital Marketing

MAKE MONEY BY SELLING STUFF ON INSTAGRAM

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At the end of this post, I’ll give you a Complete video course on INSTAGRAM SALES SECRET. Yeah. I’m nice like that.

If you have a great homemade product or a growing collection of vintage clothes you would like to sell online, but don’t know where to start.

Here is a great news; while setting up your store is pretty easy, there’s something even simpler – selling your stuff on Instagram.

The Instagram app started out as a popular platform for posting mouth-watering food snaps or wanderlust-provoking travel shots, it’s matured into a multi-faceted online ecosystem with its own informal marketplace.

Here at Idea Honcho, we spent some time exploring popular #instasellers from around the globe and – based on our findings, we’ve came up with a quick guide for selling stuff on Instagram.

  • Why sell stuff on Instagram?
  • So, how does it work?
  • What to sell?
  • Who should sell on Instagram?
  • How much can you make?
  • Top tips for getting the most out of your Instashop

WHY SELL STUFF ON INSTAGRAM?

It may seem odd to try and ply your trade on Instagram instead of trying to fight spots so many online platforms, dedicated to selling – such as Etsy and eBay
Well, firstly, I must say; it needn’t be a choice between any of these platforms – you can use all of them in different ways and even for different platforms.

However, there are some clear advantages for you to enjoy selling on Instagram.

  • NO TRANSACTION/PROCESSING FEES

On any official shopping platform, a token is charged as commision by the platform for sales made. With eBay, you currently pay 10% of your final transaction value (this is capped at £250 per item, however) and also a small fee of £0.35 per item once you exceed 10 listings. Etsy, on the other hand, you pay a small listing fee of $0.20 USD per item, a 3.5% transaction fee, and a 4% + £0.20 payment processing fee.

But when you sell on instagram, you bypass all of these fees, as you’re dealing with your customer directly via DMs.

  • IT’S EASY TO USE FOR BOTH YOU AND YOUR CUSTOMERS

If your customer is on Instagram already, they are probably as familiar with the platform as you are and more likely to complete a transaction because of this. Unlike shopping sites that can be quite difficult sometimes to navigate and even intimidating to those who aren’t 100% comfortable with the idea of making purchases online.

  • YOU GET TO BUILD A PERSONAL RELATIONSHIP WITH CUSTOMERS

Instagram allows you to build a personal customer relationship because it is also a social platform, and as such gives you the privilege to create that relationship by, liking their posts, commenting on it, and maybe even contacting them personally when you have something you think they might like to buy.

You could also get testimonials from your customer by encouraging them to share photos of themselves wearing/using the item/s they bought from you and then feature their posts in your own feed as a sign of gratitude as well.

This sort of personal interaction almost feels like the good old village market days, creating community, encouraging customers to return for more purchases later on.

  • SO, HOW DOES IT WORK?

Launching a shop on instagram is as simple as just setting up your own Instagram account. However, i would like you to just have these two things in mind.

  • Name & handle – Ensure to come up with a catchy username for your shop that says something about your product and try securing a @-handle that is as close as possible to this.
  • Bio – Use this opportunity to be detailed about how your purchasing process works.  E.g. “Quirky mix of vintage, second-hand and pre-loved items for sale. Birmingham-based. Free delivery/pick-up in Birmingham. £4.40 delivery throughout UK. £8.60 for international shipping. Comment SOLD to buy.”

WHAT TO SELL?

Always have it in mind that – people are scrolling through their feed in search of inspiration or while taking a time out and not necessarily looking to spend money. They also would love to be a part of purchasing when they feel it’s a giveaway.

However, if they spot something quirky, limited edition and affordable, they may just feel inspired to part with a couple of pounds.

Here we’ve made a list of products that work well and divided it into those that would be easy to send via post/shipping and those that are better suited to hand-delivery.

EASILY-SHIPPED:

These items are all relatively easy to package and would be safe to send off via the postal system/courier, which obviously broadens your client base quite dramatically – perhaps even beyond the borders of the UK. A good idea is to add a disclaimer in your Instagram bio that shipping costs are for the customer’s account and will be added to the sales price of the item.

  • Vintage clothing
  • Hand-made jewelry
  • Vinyl records
  • Second-hand books
  • Homemade beauty products
  • Artworks and illustrations

HAND-DELIVERY:

hand-delivery or pick-up from wherever you’re selling from are preferable option in the case of more fragile items. This might mean that your client base is limited to your city/town/municipal area, but if you find a few loyal customers who spread the word, this shouldn’t be too much of a problem.

  • Potted plants
  • Baked goods
  • Vintage décor
  • Handmade pottery

WHO SHOULD SELL ON INSTAGRAM?

  • MAKERS

It doesn’t matter if you make jewellery, soft toys, clothing or baked goods, this is a great way to get your brand out there, selling to friends and family initially and then expanding your reach as they help spread the word.

This is also true for the green-fingered individuals out there who are great at propagating plants – if you pop them into attractive pots (even ones you paint/make yourself), you could get a whole virtual nursery going in no time!

  • MINIMALISTS

Anyone who’s trying to declutter their home may want to turn to Instagram to sell some of their more stylish items. It’s a great way to get rid of unwanted stuff, but make a bit of money in the process.

  • CURATORS

Lastly, If you a collector, and you love collecting a specific thing or item type.  (e.g. vintage clothing, vinyl records, second-hand books), but don’t necessarily want to keep every single item that finds its way into your lair, Instagram offers a good offset option. This is very true for those that have an eye for really beautiful, well-preserved or unique items.

HOW MUCH CAN YOU MAKE?

How much money you make totally depends on what you are selling, whether you made it yourself, what you spent on buying it initially and how unusual it is.

However, you wouldn’t expect making all your earnings by just selling on instagram alone. But it is a great option for anyone looking to make a bit of pocket money through the pursuit of a passion.

TOP TIPS FOR GETTING THE MOST OUT OF YOUR INSTASHOP

You should know that selling stuffs on instagram isn’t just as simple as posting a few photos and having people falling over their feet to purchase said items. It sure takes some effort to get a popular shop running. Not to worry much about that here are some few simple steps you could use to help you rise above the rest:

  • POST REALLY BEAUTIFUL SHOTS

Instagram is mainly a visual platform, so you should concentrate on getting beautiful clear and beautiful image. The more beautiful your photos are the more attention they get. So, it’s  of utmost importance to set up shots that show off your product clearly, but are also really appealing. Ensure to Post only the very best shots you have.

  • FOLLOW LIKE-MINDED PEOPLE

When you set up your account and posted a few good pictures, it is necessary you start building a community. So ensure to first follow friends and family who know you and support your new business. The next step is to follow people who are doing similar business with you, also you can delve into their their ‘Followers’ lists to follow a few of their fans, in the same hope that they may be interested in what you are selling too. You will be surprised at the way words spread fast and the speed these steps will contribute in making you become a standard feature in relevant people’s feeds.

  • CONSIDER DOING A LITTLE SHOOT EVERY NOW AND THEN

It doesn’t matter what you are selling on Instagram, whether it is vintage clothing or potted plants, having a styled shoot every now and then could provide you with loads of beautiful photographs to use over a period of time. If you don’t want to spend money on this, just rope in your most talented and photogenic friends to help out.

  • SET UP SURPRISE FLASH SALES AT ODD HOURS

Just in case you find some of your stuffs not selling as well as expected. It is very considerate for you to a price slash. However, you would have to be very clever about this. Don’t just mark the item down, put them up for sale for a limited time as well, Pick periods when people would be most liable to buying stuff online.  These include 11am – 2pm (lunch hours), 5pm – 7pm (commuting hours) and 10pm – 2am (post-dinner, pre-bed, stretching over into the time when only the tipsy socialites and impulsive insomniacs will be browsing online).

  • USE RECOGNISABLE HASHTAGS

One of the best ways for new followers to find you on Instagram is to use appropriate hashtags to describe your image. Now instagram also allows you to follow Hashtags.

While this depends entirely on what you’re selling, a few generic good ones include:

#instaseller

#instashopuk

#instaselleruk

#instashopping

#instashop

#onlinestore

#instadeal

Researching about hashtags used by individuals, shops and businesses similar to your is  very essential.

  • DO TROUBLE WITH YOUR PACKAGING

It’s the final touch in the business and delivery process and such any diplomacy implied here could win you a customer for life. An express example is; Instead of just sending off/delivering your parcel in a generic manner, make it up in a pretty package of sorts and even add a hand-written note to thank the buyer for their purchase. This kind of personal touch makes all the difference in the way people approach your brand.

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3 WAYS SOCIAL MEDIA CAN GROW YOUR BUSINESS

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No doubt the world is in the social information era. With the internet/computerized age and Social media platforms at the forefront, connecting billions of people around the globe.

There are a lot of social media platforms and a lot of people almost every one with access to the internet have a social media account on at least two platforms around the globe with the one aim of connecting.

Connecting to either humans, businesses or products the whole essence of social media is to connect and this has proven to be one of the most effective tools for the digital business world.

Let’s get on with why we are here, in this article I will show you 3 things social media can do to grow your business and give you that increase in sales.

You must know that there are more than 3 things but in this article, I will be going through three important things.

Landing Page

Landing page here simply refers to where your customers can get hold of you on the internet. Not getting hold of you like you are a wanted man! (Lol). I mean getting hold of you to see your products and know more about your company, product or business.

Social media platforms like facebook and Instagram now have business accounts and fan pages on their platform that can be used as a landing page for your business.

Trust me this works like magic, I have used it before and I still use it to promote my business.

If you don’t have a website for your business Social Media platforms is a great way to channel people to your business and give your business that presence needed online and if you do have a website you can still leverage on social media platform to refer people to your site.

Most people wouldn’t have the time to check out any business that doesn’t have an online presence.

So if you don’t have a social media fan page, I suggest you go on to Facebook or Instagram and get one opened for your business it is totally free and your fans, customers and clients can connect with you from on there.

Generate Traffic

Your social media account can be used to generate traffic for your business.

The essence of every product is to reach its audience, consumers and end users.

Social platforms like Facebook and Instagram to mention a few have business accounts that enable you to promote ads for your business.

All you need do is simply go to the social platform login to your account, upload what you want to promote or products you want to promote, get the required audience ( that will be interested in your product), then you go on to promote it, it even gets better as you can choose the particular city or state you want your post to be displayed in.

Social platforms have made it a lot easier now, you can start your business online without a website a domain name, or a blog.

Customer Support

The good thing about social media is that it is very flexible.

Social Platforms like Facebook have included an autoresponder (auto messages) for anyone that comments or messages you about the product you are promoting or the business you displaying.

You see it just gets easier even if you are away on a meeting and can’t access your social account, you don’t have to worry much all you need do is configure an auto message that keeps the nerve of the client or customer calm until you finally arrive, and you can even configure an auto message that can redirect them to your site if you have on by simply dropping a nice message alongside the link to your site.

You can even carry out a one on one interaction process with your customer and it gives them joy and confidence about your product or business.

You should always try to be polite and as considerate as possible, avoid using slangs or insultive words because a customer could easily comment wrongly about your product and critics goes a long way to reduce the integrity of your product.

Conclusion!!!

Excuses are not needed now in our world today, you can’t say you don’t have a website or money to create one, all you need now is simply follow these simple ways i have shown you, after all owning a fanpage is simply free.

Just need get on any social platform get an account, edit it to suit your business description, and i will advise you use your company/ business logo as your profile picture.

Incase you were waiting to get a website first before starting out your business, no need just get started with the social platform and get an account, you will be good to go.

 

 

 

 

 

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4 TRENDING PRODUCTS TO SELL IN 2019

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e-Commerce is no doubt a place of high profitability, Only if you have the right informations, products and market to sell. In this industry analysis and demands helps to boost your sales.

To succeed in ecommerce you need three things: profitable, in-demand products to sell, the skills to market them, and the drive to succeed.

I have no doubt you already have the winner’s mindset. You’re constantly learning, researching and preparing for success. But 2019 is the year of action. This is the year to commit to starting a business: the year to test new products, create new ads, and market, market, market. It’s time to implement everything you’ve learned over the past twelve months.

To give you a head start, we’ve compiled a list trending products in 2019 that you can consider selling and what you can do to market those products.

All the trending products on this list can be found in Oberlo.

Men’s plaid shirt

In September 2018, shoppers went mad for plaid, making it one of the biggest fashion trends of the year. But that doesn’t mean this trend is showing signs of slowing down. Just take a quick look at Google Trends.

very year in the autumn and early winter months, plaid searches re-emerge as a seasonal trend. But don’t be discouraged if you’re starting your store in spring. You’ll need a few months anyway to build up your search rankings, especially if you’re starting from zero. That way you can capitalize on sales towards the end of the year at a fraction of the cost—organic traffic from search engine optimization (SEO) is cheaper than paid advertising in the long term.

The best thing about selling plaid fashion products is that you can create a standalone category in your fashion store called “Plaid,” or adopt the trend subtly in your collection of shirts. Either way, you can capitalize on the seasonal trend while allowing yourself the freedom to promote other trending fashion styles as well.

When it comes to trending products with a plaid pattern, start with the simple designs first. Plaid shirts like this one follow the traditional style, making it one of the most popular plaid shirts to date. It may seem counterintuitive to choose the same best-sellers that everyone else is selling too, but you’re far more likely to sell a proven product, especially if you’re just starting out.

Shapewear

For the second year in a row, this product category has made the list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billionin sales. What started as an undergarment has transitioned to a piece for everyday wear.

Fashion retailers are also stocking their stores with bodysuits which help create a slimming silhouette. The shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top, though shapewear is still popular within the lingerie industry where it first emerged.

What makes this product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category on a store for general apparel, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base.

You can sell trending products like this breathable shapewear, which has been skyrocketing in sales in the past 30 days. It’s anti-slip and it creates a visibly slimmer figure for your customers.

Smartwatches

Around 1.2 billion watches are sold globally each year. And the number keeps rising. Last year we saw the rise of minimalist watches. For 2019, smartwatches will likely continue trending upward. December tends to be the peak month for watch sales—while you can sustain year round sales with a watch store, it would be wise to include a relevant summer accessory to ensure higher profits.

Facebook and Instagram tend to be the most popular channels for growing a watch store. Many watch retailers have influencers take lifestyle shots from where they are in the world, with the typically outdoorsy and luxurious images being perfect for use on social media. Dropshipper Tim Kock launched a watch store and was able to make $6667 in roughly eight weeks.

You can start your first watch store by selling this bluetooth smartwatch which includes a built-in camera, sound recorder, step counter, sleep monitor, calendar, and more.

 

Minimalist jewelry

Some people prefer the finer things in life. Fortunately, minimalist jewelry has been seeing strong sales growth for online retailers in the jewelry space. Even Google Trends shows there have been more frequent, high volume searches from consumers for this type of jewelry. Despite an expected annual growth of 2% until 2021, there has actually been an overall decline in the number of jewelry businesses available.

When it comes to marketing trending products like these necklaces, the ideal place to find customers will likely be on Instagram, Pinterest, and Facebook. A simple way to elevate your jewelry store’s presence is to create videos featuring your products. Videos tend to get bigger slots in Instagram’s Search and Explore pages, which will likely create more visibility for your posts. Also, most jewelry retailers tend to post pictures, giving you a competitive advantage if you’re willing to put in a bit more work.

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