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3 WAYS SOCIAL MEDIA CAN GROW YOUR BUSINESS

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No doubt the world is in the social information era. With the internet/computerized age and Social media platforms at the forefront, connecting billions of people around the globe.

There are a lot of social media platforms and a lot of people almost every one with access to the internet have a social media account on at least two platforms around the globe with the one aim of connecting.

Connecting to either humans, businesses or products the whole essence of social media is to connect and this has proven to be one of the most effective tools for the digital business world.

Let’s get on with why we are here, in this article I will show you 3 things social media can do to grow your business and give you that increase in sales.

You must know that there are more than 3 things but in this article, I will be going through three important things.

Landing Page

Landing page here simply refers to where your customers can get hold of you on the internet. Not getting hold of you like you are a wanted man! (Lol). I mean getting hold of you to see your products and know more about your company, product or business.

Social media platforms like facebook and Instagram now have business accounts and fan pages on their platform that can be used as a landing page for your business.

Trust me this works like magic, I have used it before and I still use it to promote my business.

If you don’t have a website for your business Social Media platforms is a great way to channel people to your business and give your business that presence needed online and if you do have a website you can still leverage on social media platform to refer people to your site.

Most people wouldn’t have the time to check out any business that doesn’t have an online presence.

So if you don’t have a social media fan page, I suggest you go on to Facebook or Instagram and get one opened for your business it is totally free and your fans, customers and clients can connect with you from on there.

Generate Traffic

Your social media account can be used to generate traffic for your business.

The essence of every product is to reach its audience, consumers and end users.

Social platforms like Facebook and Instagram to mention a few have business accounts that enable you to promote ads for your business.

All you need do is simply go to the social platform login to your account, upload what you want to promote or products you want to promote, get the required audience ( that will be interested in your product), then you go on to promote it, it even gets better as you can choose the particular city or state you want your post to be displayed in.

Social platforms have made it a lot easier now, you can start your business online without a website a domain name, or a blog.

Customer Support

The good thing about social media is that it is very flexible.

Social Platforms like Facebook have included an autoresponder (auto messages) for anyone that comments or messages you about the product you are promoting or the business you displaying.

You see it just gets easier even if you are away on a meeting and can’t access your social account, you don’t have to worry much all you need do is configure an auto message that keeps the nerve of the client or customer calm until you finally arrive, and you can even configure an auto message that can redirect them to your site if you have on by simply dropping a nice message alongside the link to your site.

You can even carry out a one on one interaction process with your customer and it gives them joy and confidence about your product or business.

You should always try to be polite and as considerate as possible, avoid using slangs or insultive words because a customer could easily comment wrongly about your product and critics goes a long way to reduce the integrity of your product.

Conclusion!!!

Excuses are not needed now in our world today, you can’t say you don’t have a website or money to create one, all you need now is simply follow these simple ways i have shown you, after all owning a fanpage is simply free.

Just need get on any social platform get an account, edit it to suit your business description, and i will advise you use your company/ business logo as your profile picture.

Incase you were waiting to get a website first before starting out your business, no need just get started with the social platform and get an account, you will be good to go.

 

 

 

 

 

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4 TRENDING PRODUCTS TO SELL IN 2019

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e-Commerce is no doubt a place of high profitability, Only if you have the right informations, products and market to sell. In this industry analysis and demands helps to boost your sales.

To succeed in ecommerce you need three things: profitable, in-demand products to sell, the skills to market them, and the drive to succeed.

I have no doubt you already have the winner’s mindset. You’re constantly learning, researching and preparing for success. But 2019 is the year of action. This is the year to commit to starting a business: the year to test new products, create new ads, and market, market, market. It’s time to implement everything you’ve learned over the past twelve months.

To give you a head start, we’ve compiled a list trending products in 2019 that you can consider selling and what you can do to market those products.

All the trending products on this list can be found in Oberlo.

Men’s plaid shirt

In September 2018, shoppers went mad for plaid, making it one of the biggest fashion trends of the year. But that doesn’t mean this trend is showing signs of slowing down. Just take a quick look at Google Trends.

very year in the autumn and early winter months, plaid searches re-emerge as a seasonal trend. But don’t be discouraged if you’re starting your store in spring. You’ll need a few months anyway to build up your search rankings, especially if you’re starting from zero. That way you can capitalize on sales towards the end of the year at a fraction of the cost—organic traffic from search engine optimization (SEO) is cheaper than paid advertising in the long term.

The best thing about selling plaid fashion products is that you can create a standalone category in your fashion store called “Plaid,” or adopt the trend subtly in your collection of shirts. Either way, you can capitalize on the seasonal trend while allowing yourself the freedom to promote other trending fashion styles as well.

When it comes to trending products with a plaid pattern, start with the simple designs first. Plaid shirts like this one follow the traditional style, making it one of the most popular plaid shirts to date. It may seem counterintuitive to choose the same best-sellers that everyone else is selling too, but you’re far more likely to sell a proven product, especially if you’re just starting out.

Shapewear

For the second year in a row, this product category has made the list. By 2022, the shapewear market is expected to skyrocket to about $5.6 billionin sales. What started as an undergarment has transitioned to a piece for everyday wear.

Fashion retailers are also stocking their stores with bodysuits which help create a slimming silhouette. The shapewear niche offers women a variety of different styles that can either be worn under clothing with different cuts or as a top, though shapewear is still popular within the lingerie industry where it first emerged.

What makes this product worth considering is that it offers retailers a lot of versatility: whether you sell lingerie, women’s fashion, or want to add this category on a store for general apparel, you’ll be able to find shapewear in different colors, styles, and sizes to meet the needs of your diverse customer base.

You can sell trending products like this breathable shapewear, which has been skyrocketing in sales in the past 30 days. It’s anti-slip and it creates a visibly slimmer figure for your customers.

Smartwatches

Around 1.2 billion watches are sold globally each year. And the number keeps rising. Last year we saw the rise of minimalist watches. For 2019, smartwatches will likely continue trending upward. December tends to be the peak month for watch sales—while you can sustain year round sales with a watch store, it would be wise to include a relevant summer accessory to ensure higher profits.

Facebook and Instagram tend to be the most popular channels for growing a watch store. Many watch retailers have influencers take lifestyle shots from where they are in the world, with the typically outdoorsy and luxurious images being perfect for use on social media. Dropshipper Tim Kock launched a watch store and was able to make $6667 in roughly eight weeks.

You can start your first watch store by selling this bluetooth smartwatch which includes a built-in camera, sound recorder, step counter, sleep monitor, calendar, and more.

 

Minimalist jewelry

Some people prefer the finer things in life. Fortunately, minimalist jewelry has been seeing strong sales growth for online retailers in the jewelry space. Even Google Trends shows there have been more frequent, high volume searches from consumers for this type of jewelry. Despite an expected annual growth of 2% until 2021, there has actually been an overall decline in the number of jewelry businesses available.

When it comes to marketing trending products like these necklaces, the ideal place to find customers will likely be on Instagram, Pinterest, and Facebook. A simple way to elevate your jewelry store’s presence is to create videos featuring your products. Videos tend to get bigger slots in Instagram’s Search and Explore pages, which will likely create more visibility for your posts. Also, most jewelry retailers tend to post pictures, giving you a competitive advantage if you’re willing to put in a bit more work.

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The 3 Dumb Mistakes New Entrepreneurs Must Avoid

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It might interest you to know that new entrepreneurs make some terrible, dumb mistakes that can even crash their business before it gets started.

This mistakes are not made because they are unintelligent, have low IQs or possess little experience.

New entrepreneurs allow these blunders because they don’t see them as issues. So, they fail to invest their resources into fixing the problems until the problems bulldoze their companies.

Without further ado, let’s go through the top three dumb mistakes new entrepreneurs make, and a lasting solution to each oversight.

1. Superficiality

We must first acknowledge our world today as one that could been seen as a Superficial, shallow, pays little attention to details and doesn’t focus on satisfying our customers.

The current trend for many in the market is now “build and sell fast” other that concentrating on the quality of the product the produce.

Many entrepreneurs, especially the newbies, fall into this superficiality trap.

These would-be entrepreneurs refuse to sharpen their skills, ship broken products and provide terrible customer experience. That’s why many startups don’t see the light of day. What’s the solution?

Obsessive attention to detail.

Pay attention to details of products, before you ship or build one. Don’t settle for minimal. Ensure your products reaches the desired quality before it hits the market.

Customer obsession.

Your startup exists to serve your customers. Be obsessed with always pleasing them with your product.

Constant learning.

To break loose from superficiality, i must tell you that knowledge is the antidote.

You must keep up with developing both your skill and your self, in order for your product to get to the top base.

Keep learning, so you can satisfy your customers with unstoppable value and become the go-to person in your industry.

Dumping the superficiality habit requires a change in mindset. You can get rid of it with constant practice and obsession with quality.

So keep the pace high with taste and follow with the pursuit of knowledge and self development. And you will see how your product becomes the best in a bit.

2. Ignoring “minor issues”

As for new entrepreneurs, paying much attention to details is one thing that is very much neglected, they always have the i am just a “beginner attitude”.

A comma splice in their home page copy is not something to worry about. “It’s just a minor issue,” they say. A broken link in their Facebook page is no big deal. “It’s just a minor thing,” they say. One negative customer review? Well, that’s just a “hot-tempered customer,” they say. “It’s just a minor thing.”

On a second thought, is it?, yes, in reality they are not minor issues. These are big issues. Remember, all problems start small before they gradually metamorphose into big, uncontrollable setbacks.

That little comma splice on your homepage can lead to a tsunami of credibility issues.

All you need know is that those things you call minor issues actually make your brand either look fake or be seen as an amateur in the business world.

As a new entrepreneur do well to ensure that you are, very much attentive to details and it goes a long way to tell the world your level of maturity in the world of business.

You may say but i am just starting, and no body might really notice, people do well to the faults or critics first before really applauding you.

See your brand or business as a very big one and treat it as such.

3. Chasing two rabbits at a time

Chasing two rabbits at a time will lead to, in most cases confusion and in another frustration.

Most times Amateur founders are quick to craft multiple ideas, bloating their online stores with a vast array of products and constantly rewriting their missions to accommodate their offerings. But, is that the brilliant idea they think it is? No, it’s not.

As Confucius beautifully said, “Man who chases two rabbits catches neither.” Don’t offer two services or products at a time.

You should concentrate on one service per time, become an expert in that and be know with that, then you may decide to add others.

Many new entrepreneurs actually add many services to their cart, and they some time become a jack of all trade and master none.

The main thing is that you should put all your focus into one category and you will generate strength and energy to be master at it.

 

 

 

 

 

 

 

 

 

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5 Steps to Earning a Side Income Freelancing

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The first thing I need to say about freelancing is: it requires a lot of hustle, hard work, perseverance and dedication. You may earn next to nothing in the first month, a little bit more in the second one, and it won’t be until 6 months later of hard work that you’ll see good results. If you are a blogger, then you understand this well enough.

We can’t deny the fact that, freelancing is still great: you get to be flexible, you get to manage your own clients and you get to learn some new skills (writing, editing, design, programming, etc).

Here are some attractive steps to get the freelance ball rolling:

1. Determine what you’re good at

This is the first and most important thing to do as a freelancer. First of all, you need to figure out what you could offer to clients.  Just in case  you’ve always had a knack for writing? For designing? Even coaching? Pop onto Fiverr.com and see what other people have to offer. Some people do crazy stuff (yes, writing funny messages on your belly is totally freelancing), and many make serious money out of it.

Some classic freelancing could be: ghostwriting, pic designing, research, digital marketing, virtual assistant, teaching, etc.

Here is a piece of advise: if you haven’t determined what you are good at you could just move on to try many different thing, or a bit of everything and you see what you are good at or love best. But after that it’s good to focus on one freelance activity and get really good at it.

– You should know that, you’ll have a lot of competition out there.

2.Plan a portfolio

If you want to become a full time freelancer, i would suggest that you get a properly organised and well designed website and showcase all the cool projects you have handled. But i believe as a side income that wouldn’t be necessary.

The good question here is; How do you plan your portfolio? Its best you start with the first thing you could use when pitching a client. It could be an article you wrote years ago or a project you did back in time – Just anything that proves that you have done something.

If you have nothing, this shouldn’t be an issue – with enough push and hustle you will always get a client. You’ll be using this portfolio to show potential future clients what you’re capable of and what your experience is – You should make sure to show some of your best works.

3. Start simple

The most difficult part of this is usually with the first client: because you are not sure what to do, how to set it up and how to talk to them. My best advice is that you start small, start with  Upwork. They have lots of  contracts in place and it’s pretty easy to find people to work for, so you could get to know more about the job.

Yes, you may be a bit under paid and it is not expected to be the most interesting work. but it’s a really great way to get started on the job – it will give a lot of exposure and confidence and a feel of what freelancing is all about.

Go right on Upwork, set up a profile – make sure it looks professional and look for some quick and cheap projects people are willing to pay someone for. This will allow you to build up a portfolio pretty quickly and it’ll therefore be easier to get more clients in the future.

This is what i meant when i said you may not earn anything the first month: You need to focus more on building up your portfolio and work with clients. Not to worry, it gets easier to build up.

4. Work on connections

One major key to getting clients as a freelancer is a ”network”. Word of mouth is your friend, you should also be careful to keep a good track record of delivering what you say. As you get more clients on Upwork, you’ll slowly start forming connections (if you do a good job of course) and those same people will refer you to more clients. And just like magic, your client base doubles and you can decide to charge them more for jobs.

It is really important to keep testimonials any time you do a good job – it’s always more good proof.

You should be able to charge more normal once you move away from upwork and have your own client base . And that’s when you start making good money out of it. I suggest making a contract every time you do work for a client (outside Upwork), outlining the following clearly; what you’re doing, how much you’re charging and when they need to pay.

5. Build yourself up

Leave no room for mediocrity, once you have attained a great height in what you do and you feel you are good enough. Go on and get your own site, you could start up with something free WordPress/Blogger/Weebly, or go pro and get a domain name.

When you create this website, you will put all your projects, starting from your work at Upwork,  amazing testimonials and all the cool clients you’ve worked for. At this point in time, you will be getting more and more client requests – so you need to set a limit of hours to work during the day and be disciplined, or you’ll burn yourself out.

By now you should know that Freelancing is true independence. You are now setting your own hours and your own rates. You are the boss now and at such you are liable; if something goes well you get all the credit and if something goes wrong you are also at the forefront of that as well. This is why freelancing is not for everyone – but I still find that even as a side-income it can teach you a lot about people, yourself, and your work ethic in general.

Here is how i do it; Now that I have my own personal blog, I use that as my portfolio. Most freelance work I do is for other bloggers or people in the network, so a blog is enough to see that I can do what they want me to. If you’re a blogger, you can try that too!

 

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