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Kelechi Mmonu

Lead Generation. The Perfect Guide

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Before we dive in, let’s start by defining what the basics of Lead Generation is.

What is a lead:

A lead is a potential client who has an interest in your brand.

This interest is shown as a trade of personal data, such as providing their contact details on your website or subscribed to your newsletter.

What is lead generation:

Lead generation is the most well-known approach to attracting, and connecting with your target audience to the point where you convert them into potential customers.

This process works by driving targeted traffic to your website, capturing their information and nurturing those who fit your buyer list.

Lead generation strategies:

These are the various marketing tactics you use to start someone’s interest in your product or services. They include anything from creating a landing page to holding a virtual event.

Here are some lead generation strategies:

1. Strategic and easy-to-navigate landing page 
These are independent website pages that have been made just for a showcasing or promoting effort, and they’re one of the most important components in any advertiser’s stockpile. unlike site pages, landing pages have a solitary objective: to direct visitors towards a call-to-action CTA.
To generate leads using a landing page, use CTAs such as “Sign Up” or “Register Now.” Then, ask people who click to leave their contact details. Once you have their email, you’ll be able to follow up with them and build their interest in your products.
  • Plan your layout
  • Know the goal behind a landing page
  • Your page should be responsive for both desktop and mobile users
  • Keep the page visually appealing.
  • Create a strong headline. The headline must tell the readers what the product or service is all about
  • Add visual appealing images
  • Add a short explanation about your offer.
  • Avoid distractions on your page . Keep the offer concise and ask for the required information.
2. Social media advertising

Advertising on social media is also a strategy used in getting leads. But among all the social media platforms, Facebook has been recognised as the most efficient platform for generating leads. Running your Ads on facebook gives you an advantage because the platform allows you to connect with more customers than any other platform.

As of October 2020, there were 45.94 million Facebook users in the United Kingdom. This was over a million more than the number of Facebook users a year prior, in October 2019.

According to Statista. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide.

The traffic objective is designed to drive people to a destination such as a website, landing page, app, phone call or Messenger conversation. This helps you connect with your target audience to the point where you convert them into potential customers.
3. Referral marketing

This is one of the unmistakable ways of producing leads.

According to Wikipedia. Referral marketing is a word-of-mouth initiative designed by a company to incentivize

 existing customers to introduce their family, friends and contacts to become new customers.

Referral marketing focuses on the word-of-mouth promotion of your brand, which establishes your authority and credibility, which, thusly, builds your possibilities of producing more leads.

The first step towards a fruitful referral program is having an excellent product or service that will provide value to your customers’ and meet their expectations.

The quality of your business’s offerings may be good enough that customers do this for free, or you could set up an incentive system. For example, give your customers a certain percentage off their next monthly retainer fee for every client they refer.

4. Take advantage of website live chat

Website live chat bot are a great way to help your visitors answer their queries, doubts and questions. This helps to make them feel comfortable to buy fro you, easy navigation and reduces drop-out rates in your lead generation funnel. Answering chat messages to users who start a conversation improves conversion by 65%.

This encourages visitors to enter key contact details such as their name and email address. Giving you an advantage over your competitors. Besides being used for middle of funnel lead capture, you can also use site chat to capture more information from ready-to-buy visitors and lead them directly to sales.

5. Connect with social media influencers

Influencers are social media users with a large following (mostly celebrities) who have established credibility as well-known figures in their industries.

Consumers are likely to listen to their opinions because their posts seem genuine and authentic. Depending on your business, it might be worthwhile for you to work with them, as they are a trusted third party who can help build interest in your product or service by giving it a positive review.

You can start by reaching out to well-known influencers in your industry, and offer an incentive for working together. Some influencers charge huge amounts depending on the nature of business and the time frame you’ll like to work with them, while others may ask for a flat fee.

6. Use a short and direct Lead Capture Form.

This is a mistake most businesse with websites and landing pages make almost all the time is using a lead capture form that is long with lot of personal details to fill. It can be boring at time. Not every body likes to share their personal details. Shorter forms are likely to convince your site’s visitors to fill them out.

Your lead capture form should include:

  • Name
  • Email Adress
  • Phone number
  • Gender
  • website

On the other hand you may not collect enough information to evaluate the quality of a lead. But this is better than losing them to your competitors.

7. Host a webinar or (online event)

What is a webinar? : Webinars (online event) are video presentations, workshops, or lectures hosted online, usually used by brands to instruct, demonstrate, or educate their customers.

This is a strategy used buy both B2B (business to business) and B2C (business to buyer)

Webinar can help draw in people who want to learn new information or acquire knowledge about a particular field. Meaning If you offer an important and valuable product or service within that field, you are more likely to guide audiences toward your offering. At the end, you can even provide a discount to attendees who want to make a purchase and even offer their their personal details to get morw updates from you.

 

CONCLUSION:

Lead generation is important for business growth. Without lead generation, your company will have a hard time attracting new customers and sales opportunities. So by focusing on lead generation, it gives you an edge to  drive more traffic from high-quality prospects. And with high-quality prospects comes high-value customers.

 

 

 

 

 

 

 

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5 Smart Tips to secure your WordPress Website

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WordPress is the most popular Content Management System (CMS) and powers more than 30% websites. However, as it grows, hackers have taken note and are beginning to specifically target WordPress sites. No matter what types of content your site provides, you are not an exception. If you don’t take certain precautions you could get hacked. Like everything technology related, you need to check your website security.

In this tutorial, we will share our 10 Best Tips to keep your WordPress website secure.

1. Choose a Good Hosting Company

The simplest way to keep your site secure is to go with a hosting provider who provides multiple layers of security.

It may seem tempting to go with a cheap hosting provider, after all saving money on your website hosting means you can spend it elsewhere within your organization. However, don’t be tempted by this route. It can, and often does cause nightmares down the road. Your data could be completely erased and your url could begin redirecting somewhere else.

Paying a little bit more for a quality hosting company means additional layers of security are automatically attributed to your website. An additional benefit, by using a good WordPress hosting, you can significantly speed up your WordPress site.

While there are many hosting companies out there we recommend Namecheap or HostGator. They provide many security features, including daily malware scans and access to support 24/7, 365 days a year. To put the icing on the cake their price is also reasonable.

2. Don’t Use Nulled Themes

WordPress premium themes look more professional and have more customizable options than a free theme. But one could argue you get what you pay for. Premium themes are coded by highly skilled developers and are tested to pass multiple WordPress checks right out of the box. There are no restrictions on customizing your theme, and you will get full support if something does go wrong on your site. Most of all you will get regular theme updates.
But, there are a few sites that provide nulled or cracked themes. A nulled or cracked theme is a hacked version of a premium theme, available via illegal means. They are also very dangerous for your site. Those themes contain hidden malicious codes, which could destroy your website and database or log your admin credentials.

While it may be tempting to save a few bucks, always avoid nulled themes.

To ensure that you don’t use nulled Themes, I’ve provided 5 Premium WordPress Themes I’ve purchased and used in the past 2 years…themes that will make your Website look like a Million Bucks!

If you’re also interested in Blog Themes, I’ve got something for you here!

Bottom Line…NEVER USE NULLED THEMES!

3. Install SSL Certificate

Nowadays Single Sockets Layer, SSL, is beneficial for all kinds of websites. Initially SSL was needed in order to make a site secure for specific transactions, like to process payments. Today, however, Google has recognized it’s importance and provides sites with an SSL certificate a more weighted place within its search results.

SSL is mandatory for any sites that process sensitive information, i.e. passwords, or credit card details. Without an SSL certificate, all of the data between the user’s web browser and your web server are delivered in plain text. This can be readable by hackers. By using an SSL, the sensitive information is encrypted before it is transferred between their browser and your server, making it more difficult to read and making your site more secure.

For websites that accept sensitive information, an average SSL price is around $70-$199 per year. If you don’t accept any sensitive information you don’t need to pay for SSL certificate. Almost every hosting company offers a free Let’s Encrypt SSL certificate which you can install on your site.

4. Use a Strong Password

Passwords are a very important part of website security and unfortunately often overlooked. If you are using a plain password i.e. ‘123456, abc123, password’, you need to immediately change your password. While this password may be easy to remember it is also extremely easy to guess. An advanced user can easily crack your password and get in without much hassle.

It’s important you use a complex password, or better yet, one that is auto-generated with a variety of numbers, nonsensical letter combinations and special characters like % or ^.

If you have difficulty remembering your passwords, just like I do…I recommend you can save them on Google Passwords or LastPass.

5. Always Backup your Website…Always!

The most sensitive part of any WordPress site is the database. Plugins can be added back, themes can be re-installed, but if your WordPress database gets hacked or is corrupted then you are in big trouble. The database is where all the irreplaceable stuff is kept. Your posts, your pages, your content, your comments, everything that makes up your WordPress site is in the database. I recommend you use a premium Plugin called BackUP. With this plugin, you can easily and automatically back up your WordPress database and restore it to any point in the past that you like.

If you have a WordPress site this is something you absolutely need and best of all it’s my free gift to you! Don’t let all the work you put into your site go to waste because some hacker crashed your site or your database got corrupted.

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