Before we dive in, let’s start by defining what the basics of Lead Generation is.
What is a lead:
A lead is a potential client who has an interest in your brand.
This interest is shown as a trade of personal data, such as providing their contact details on your website or subscribed to your newsletter.
What is lead generation:
Lead generation is the most well-known approach to attracting, and connecting with your target audience to the point where you convert them into potential customers.
This process works by driving targeted traffic to your website, capturing their information and nurturing those who fit your buyer list.
Lead generation strategies:
These are the various marketing tactics you use to start someone’s interest in your product or services. They include anything from creating a landing page to holding a virtual event.
Here are some lead generation strategies:
1. Strategic and easy-to-navigate landing page
- Plan your layout
- Know the goal behind a landing page
- Your page should be responsive for both desktop and mobile users
- Keep the page visually appealing.
- Create a strong headline. The headline must tell the readers what the product or service is all about
- Add visual appealing images
- Add a short explanation about your offer.
- Avoid distractions on your page . Keep the offer concise and ask for the required information.
2. Social media advertising
Advertising on social media is also a strategy used in getting leads. But among all the social media platforms, Facebook has been recognised as the most efficient platform for generating leads. Running your Ads on facebook gives you an advantage because the platform allows you to connect with more customers than any other platform.
As of October 2020, there were 45.94 million Facebook users in the United Kingdom. This was over a million more than the number of Facebook users a year prior, in October 2019.
According to Statista. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide.
3. Referral marketing
This is one of the unmistakable ways of producing leads.
According to Wikipedia. Referral marketing is a word-of-mouth initiative designed by a company to incentivize
existing customers to introduce their family, friends and contacts to become new customers.
Referral marketing focuses on the word-of-mouth promotion of your brand, which establishes your authority and credibility, which, thusly, builds your possibilities of producing more leads.
The first step towards a fruitful referral program is having an excellent product or service that will provide value to your customers’ and meet their expectations.
The quality of your business’s offerings may be good enough that customers do this for free, or you could set up an incentive system. For example, give your customers a certain percentage off their next monthly retainer fee for every client they refer.
4. Take advantage of website live chat
Website live chat bot are a great way to help your visitors answer their queries, doubts and questions. This helps to make them feel comfortable to buy fro you, easy navigation and reduces drop-out rates in your lead generation funnel. Answering chat messages to users who start a conversation improves conversion by 65%.
This encourages visitors to enter key contact details such as their name and email address. Giving you an advantage over your competitors. Besides being used for middle of funnel lead capture, you can also use site chat to capture more information from ready-to-buy visitors and lead them directly to sales.
5. Connect with social media influencers
Influencers are social media users with a large following (mostly celebrities) who have established credibility as well-known figures in their industries.
Consumers are likely to listen to their opinions because their posts seem genuine and authentic. Depending on your business, it might be worthwhile for you to work with them, as they are a trusted third party who can help build interest in your product or service by giving it a positive review.
You can start by reaching out to well-known influencers in your industry, and offer an incentive for working together. Some influencers charge huge amounts depending on the nature of business and the time frame you’ll like to work with them, while others may ask for a flat fee.
6. Use a short and direct Lead Capture Form.
This is a mistake most businesse with websites and landing pages make almost all the time is using a lead capture form that is long with lot of personal details to fill. It can be boring at time. Not every body likes to share their personal details. Shorter forms are likely to convince your site’s visitors to fill them out.
Your lead capture form should include:
- Email Adress
- Phone number
On the other hand you may not collect enough information to evaluate the quality of a lead. But this is better than losing them to your competitors.
7. Host a webinar or (online event)
What is a webinar? : Webinars (online event) are video presentations, workshops, or lectures hosted online, usually used by brands to instruct, demonstrate, or educate their customers.
This is a strategy used buy both B2B (business to business) and B2C (business to buyer)
Webinar can help draw in people who want to learn new information or acquire knowledge about a particular field. Meaning If you offer an important and valuable product or service within that field, you are more likely to guide audiences toward your offering. At the end, you can even provide a discount to attendees who want to make a purchase and even offer their their personal details to get morw updates from you.
Lead generation is important for business growth. Without lead generation, your company will have a hard time attracting new customers and sales opportunities. So by focusing on lead generation, it gives you an edge to drive more traffic from high-quality prospects. And with high-quality prospects comes high-value customers.