No doubt the world is in the social information era. With the internet/computerized age and Social media platforms at the forefront, connecting billions of people around the globe.
There are a lot of social media platforms and a lot of people almost every one with access to the internet have a social media account on at least two platforms around the globe with the one aim of connecting.
Connecting to either humans, businesses or products the whole essence of social media is to connect and this has proven to be one of the most effective tools for the digital business world.
Let’s get on with why we are here, in this article I will show you 3 things social media can do to grow your business and give you that increase in sales.
You must know that there are more than 3 things but in this article, I will be going through three important things.
Landing Page
Landing page here simply refers to where your customers can get hold of you on the internet. Not getting hold of you like you are a wanted man! (Lol). I mean getting hold of you to see your products and know more about your company, product or business.
Social media platforms like facebook and Instagram now have business accounts and fan pages on their platform that can be used as a landing page for your business.
Trust me this works like magic, I have used it before and I still use it to promote my business.
If you don’t have a website for your business Social Media platforms is a great way to channel people to your business and give your business that presence needed online and if you do have a website you can still leverage on social media platform to refer people to your site.
Most people wouldn’t have the time to check out any business that doesn’t have an online presence.
So if you don’t have a social media fan page, I suggest you go on to Facebook or Instagram and get one opened for your business it is totally free and your fans, customers and clients can connect with you from on there.
Generate Traffic
Your social media account can be used to generate traffic for your business.
The essence of every product is to reach its audience, consumers and end users.
Social platforms like Facebook and Instagram to mention a few have business accounts that enable you to promote ads for your business.
All you need do is simply go to the social platform login to your account, upload what you want to promote or products you want to promote, get the required audience ( that will be interested in your product), then you go on to promote it, it even gets better as you can choose the particular city or state you want your post to be displayed in.
Social platforms have made it a lot easier now, you can start your business online without a website a domain name, or a blog.
Customer Support
The good thing about social media is that it is very flexible.
Social Platforms like Facebook have included an autoresponder (auto messages) for anyone that comments or messages you about the product you are promoting or the business you displaying.
You see it just gets easier even if you are away on a meeting and can’t access your social account, you don’t have to worry much all you need do is configure an auto message that keeps the nerve of the client or customer calm until you finally arrive, and you can even configure an auto message that can redirect them to your site if you have on by simply dropping a nice message alongside the link to your site.
You can even carry out a one on one interaction process with your customer and it gives them joy and confidence about your product or business.
You should always try to be polite and as considerate as possible, avoid using slangs or insultive words because a customer could easily comment wrongly about your product and critics goes a long way to reduce the integrity of your product.
Conclusion!!!
Excuses are not needed now in our world today, you can’t say you don’t have a website or money to create one, all you need now is simply follow these simple ways i have shown you, after all owning a fanpage is simply free.
Just need get on any social platform get an account, edit it to suit your business description, and i will advise you use your company/ business logo as your profile picture.
Incase you were waiting to get a website first before starting out your business, no need just get started with the social platform and get an account, you will be good to go.
